About me
Fashion freelancer in trend forecasting and analysis. Over the past three years, I have gained a great deal of experience working on a diverse range of projects within different markets. Whether it's lifestyle or activewear; Kids wear, print or even technology, with every new brief, I've found an opportunity to add a new string to my bow. My key strengths within forecasting are young women's, women's accessories/footwear, and catwalk analysis. I am currently seeking new opportunities to further grow my career experience as part of a team.
Projects
- Choose Your Own AdventureAs young adults, we step into a vast unknown when we begin to grow from childhood naivety; Gaining independence from the safety net of our families. Building our own lives becomes an adventure. At this age, we allow ourselves to be selfish. We explore the concept of meaningful, intimate relationships, yet struggle to settle down. We are the real protagonists of our own life stories, whilst any potential partners take the role of supporting cast members - Their future remains uncertain for now. Commercial project for a current market.
- Divine Feminine, Honey Bee. (FMP)Satirical propaganda for the matriarchal society contained within a beehive - A harmonious system run entirely by females, in which male "drones" are used exclusively for reproduction. This concept also explores the power and sexualised femininity within nature, mythology and everyday drudgery. The bees' honey provided man with a sweetness worth risking his life to taste. Like many other deities, this Goddess of Honey is cruel yet kind. Final major project and catwalk collection showcased at Graduate Fashion Week 2015.
Work history
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Trend ForecasterThe Trend Bunker
- London, United KingdomFreelance
Working remotely for commercial German based company The Trend Bunker has allowed me to develop my existing abilities in researching trends and compiling reports independently, as well as to function as part of a team at UK based client meetings and trade shows. My main responsibilities in this role include forecasting a year and a half ahead for the young women’s and accessories & footwear markets, identifying and reporting on emerging catwalk trends; seasonal retail analysis trips to London and Paris.
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Trend Researcher + AssistantGeraldine Wharry
- London, United KingdomInternship
After completing a 6-month long internship at Geraldine’s studio, I have frequently been invited back to work on a freelance basis. During my time, I’ve both run and assisted with a broad and diverse range of projects, from macro trend presentations and blog posts tracking emerging social, fashion and lifestyle themes, to commercial client research for branding and marketing. Main responsibilities at the studio include:
- Researching and analysis for accurately predicting future trends.
- Processing and organising images into trend stories using Adobe InDesign to create presentations/trend books and Squarespace web design tools to format for uploading to the web.
- Digesting trend research into tangible ideas with strong direction for design.
- Assisting to produce hand embellished trend based capsule collections. Including sourcing fabrics and trims and sampling textile and embellishment ideas.
- Sketching detailed garment flat drawings on Adobe Illustrator.
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Skills
- Fashion
- Design
- Trend
- Trend Forecasting
- Trend Research
- Trend Reporting
- Trend Spotting
- Styling
- Adobe Illustrator
- Technical Drawing
Education
Awards
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Collection shown at Graduate Fashion WeekBirmingham City University
My graduate collection was to selected to be shown on the catwalk at Graduate Fashion Week 2015 in the Old Truman Brewery, London.
https://www.youtube.com/watch?v=gOjAXrLYkNE