Emily Kay Goodman

Marketing Manager

FollowUnfollow

Join our Pro Plan to message Emily

You can only message people who are following you. If you’d like to message this person, simply join our Recruiter Pro Plan.

  • LocationAxbridge, United Kingdom

Projects

View all

Are you sure?

Do you really want to delete project Soap Box article for Imbibe Magazine?

Are you sure?

Do you really want to hide project Soap Box article for Imbibe Magazine?

Are you sure?

Do you really want to unhide project Soap Box article for Imbibe Magazine?

Are you sure?

Do you really want to delete project Love Drinks Website?

Are you sure?

Do you really want to hide project Love Drinks Website?

Are you sure?

Do you really want to unhide project Love Drinks Website?

Are you sure?

Do you really want to delete project Information Sheets for The Bitter Truth?

Are you sure?

Do you really want to hide project Information Sheets for The Bitter Truth?

Are you sure?

Do you really want to unhide project Information Sheets for The Bitter Truth?

Are you sure?

Do you really want to delete project Horse Play?

Are you sure?

Do you really want to hide project Horse Play?

Are you sure?

Do you really want to unhide project Horse Play?

About me

 

I have carved a niche in building new, independent or family-run brands in the on and off trade B2B premium drinks sectors. Most of my experience has been in the spirit and beer trades. However, I do, every now and then, give professional advice on writing for business in a freelance copywriter capacity. I write for trade magazines and have contributed to hundreds of articles on cocktails, spirits, beers or venues and events. I write fiction in my spare time and have been both shortlisted and longlisted for regional and national competitions.

Skills

 

  • Advertising
  • Marketing PR
  • Writing
  • Copywriting
  • Blogs
  • Social Media Marketing
  • Web Content
  • Word
  • Content and Media Writing
  • Copywriting

Work history

2016

Marketing Manager

Cheddar Ales Brewery

Jan 2015 - Apr 2016
  • www.cheddarales.co.uk I began my role here by assessing the current business model and its appropriate market. I first tackled the sales structure, implementing new strategies, technology and pricing. I helped to hire a sales account manager. I then phased in a partial re-brand, focusing on new packaging and the website. I'm currently working on expanding the communications model, working on PR, web content, and social media. This year I will plan the ten year anniversary event and shift the brand from a specialist local product to a regional brand.

2016

Freelance Journalist

Bar Magazine

Feb 2016 - Mar 2016
  • Contracted to write a review of a bar in the South West for their New Opening's pages. Emphasis on house style and formal approach.

2016

Freelance Copywriter

Gin JAR

Jan 2016 - Feb 2016
  • www.ginjar.co.uk A gin producer specialising in natural infusions needed advice on growing their brand outside from the events and festival market they had success in. I wrote a marketing and sales plan focusing on growing on the independent on and off trade B2B sector focusing on growth in the South West region.

2014

Freelance Copywriter

Serravinci Italian Importers

May 2014 - Jul 2014
  • http://www.serravinci.co.uk/ I worked with the company on a marketing plan to target the on-trade high end hotel, resuarant and cocktail bar trade in the London region.

2014

PR & Communications Manager

Love Drinks

Aug 2009 - Jan 2014
  • www.lovedrinks.co.uk I was the first employee at independently owned drinks distributor Love Drinks. I began as London Account Manager and grew my sales to include the whole of the south of England. When the company grew I moved into a PR and Communications role. I designed and managed the company website, developed the social media and got national recognition for our brands on television, radio and print media.

2012

Freelance Journalist

Imbibe UK

Nov 2012 - Dec 2012
  • Commissioned to write an anonymous opinion piece for Imbibe's Soap Box column.

2012

Freelance Copywriter

The Bitter Truth

Mar 2012 - Jun 2012
  • www.the-bitter-truth.com After being gifted a bottle of The Bitter Truths Tikki Rum I sent them a toung-in-cheek tasting note. On the stregth of that, the founders of the brand hired me to review all their product tasting notes and make them playful, fun and as individual as the products themselves. They now use these notes on their website and product sell sheets.

2012

Freelance Copywriter

JDR Group

Jan 2012 - Feb 2012
  • www.jdrgroup.co.uk JDR offer web support and marketing to small businesses. They had a client - Direct2Print.net - that required some content for their website and hired me to research and deliver that content. They then commissioned an essay on writing language for business which focused on the plain english campaign.

2009

Intern Marketing

Inspirit Drinks

Aug 2009 - Dec 2009
  • Interned to develop Four Roses Bourbon brand for UK launch. Included writing training manual, developing customer profiles, and inputting ideas for budgets years 1-3.

2008

Freelance Marketing

Akvinta Vodka

Feb 2008 - Jul 2008
  • www.akvintausa.com Hired to design cocktail for international market. Retained to write and perform B2B brand training for new suppliers of the product.

Education

2016

MA Creative Writing

Bath Spa University

Mar 2016 - Mar 2016
  • I am in my final term, compiling my manuscript.

2008

Post Grad Diploma Dance Science

LABAN

Aug 2006 - Aug 2008
  • A post graduat diploma. The course included sport psychology, stats and research methods, biomechanics, physiology and somatics.

2005

BA(Hons) Contemporary Dance Theatre

LABAN

Aug 2001 - Aug 2005
  • 2;1