About me

Over ten years' experience in design, marketing and branding, I’ve consciously sought out opportunities to work with organisations that inspire people, from arts venues including the Roundhouse and Almeida to start ups and social enterprises. I tackle design projects such as branding, campaigns and website design using my combination of digital and craft skills. I thrive when making creative contributions to busy projects, expertly building relationships and managing stakeholders.

QuestionsProjectsExperienceTeam

Projects

• 17

  App illustration and marketing materials, WriskWrisk plans to shake up the insurance industry with a smartphone app. I created the app's inaugural illustration style and marketing materials.
• And Now What? Festival Identity, RoundhouseThe Roundhouse needed a creative identity to launch a new performance season aimed at fringe audiences with eclectic tastes.
• Roundhouse Annual Review 2016/17Following a rebrand, the Roundhouse wanted to ensure this report communicated all sides of its work - enabling young artists, inviting diversity and artistic risk taking.
• Utopia for Realists promotional campaign designBloomsbury needed a poster campaign to promote the paperback launch of Utopia for Realists to a target audience of urban millennials
• 1

  Warblr Identity DevelopmentHow can design enable people to get closer to nature? I designed a logo for a bird song identification app.
• Institute of Physics Exhibition DesignWorking with the Cog team, I designed publicity items, show guide and exhibition signage for the Institute of Physic’s opening commission in their new gallery space

Projects credited in

• 6

  The Roundhouse - brand voiceWe gave the Roundhouse a fresh voice, with circular messaging that shows how they give back. The Roundhouse is one of London’s most-loved live venues. But few people understood that it’s also a charity. The big-name gigs and events feed back into a wide-ranging programme of arts education and access for young people. Working with Magpie Studio, our job was to bring both sides of the brand together. We created a fresh, direct voice that speaks to the heart, and cyclical messaging that underscores the link between performance, and public good. Now, every poster, flyer and ad talks about the impact of Roundhouse’s work, as well as the performance itself. So when people book a ticket, they know they’re giving something back.
• Roundhouse illustrations by Assa Ariyoshi

Work history

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Graphic DesignerSelf Employed
May 2016London, United KingdomFreelance
Curious, clever and colourful design & illustration for brands and people. Work to date includes multiple campaign designs for the Roundhouse, identity design for Warblr, an award-winning nature app and graphics for clients ranging from start ups to global financial brands.
DesignerCog Design
Sep 2018 - Apr 2019London, United KingdomFull Time
Employed as a multidisciplinary graphic designer working on a range of projects spanning identity, spatial, print and digital design for clients from the arts, heritage and education sectors. Projects delivered for clients including Kings College London, Bournemouth Symphony Orchestra, Rich Mix and the Arts Council.

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Skills

• Print Design
• Copywriting
• Presenting
• Problem Solving
• Project Management
• Web Content
• Logo Design
• Photoshop
• Learning Design
• Youth Engagement
• Digital Design
• Sketch
• Adobe Creative Suite
• Illustration
• Branding
• UX Design

Education

Graphic Design DiplomaShillington
Sep 2015 - Jul 2016London, United Kingdom
A fast track, practical and intensive course covering design theory and application across key areas including branding, print, web and UX.
Foundation Diploma
Aug 2010 - Mar 2011London, United Kingdom
A nine-month course covering graphic design principles, printmaking and creative thinking.

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