Work history
Assistant Manager & Integrated Marketing Communications
Drive the development and execution of all Digital Marketing initiatives for two professional brands,
Redken & Pureology, including but not limited to E-Retailer National Accounts, SEM/SEO Campaigns,
Trade Print and Online Advertising, budget management and reporting
? Cultivate relationships with e-retailers Ulta, JCP, Beauty Brands, and ShopSalon through brand store
merchandising, site optimizations and digital activations to reach 2016 sales goals of $7.2M for Redken
and $3.5M for Pureology
? Lead SEM/SEO planning, optimization, and monthly reporting of 14 campaigns through closely
monitoring and evaluating results to achieve key performance indicators
? Liaise with brand marketing and creative teams to develop trade print advertising materials for 46 total
placements through five media partners for both Redken & Pureology. Evaluate current trade print
strategy and identify new opportunities for growth in 2017
? Oversee digital media creative development for all online advertising initiatives in partnership with
Marketing teams and creative agencies for nine campaigns. Monitor and evaluate performance to develop insights on best practices and top performing content across all social and digital
Coordinator, Consumer and Market Intelligence
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Measure and analyze volume trends, key conversation drivers, and over all social media footprint
across all social platforms such as Twitter, Facebook, Instagram, and YouTube for divisional competitive
snapshot reports
? Generate monthly reports for all new product launches across eight brands within three divisions, and
coordinate with the marketing teams to provide requested product information for each category to
L’Ore?al Syndicated Service providers IRI/Nielsen
? Update the CMI department budget and status reports for 21 brands across five divisions, and
distribute monthly to finance, marketing, and brand executives
? Liaise with marketing teams weekly to organize presentation of results for over 250 annual market
research qualitative and quantitative studies
? Proactively support the CMO of the Americas and SVP of Consumer & Market intelligence with all
administrative responsibilities including but not limited to: calendar management, travel coordination, meeting preparation, and prioritization of tasks
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Skills
- Advertising
- Digital Media
- Marketing PR
- Writing
- Creative
- Marketing Strategy
- Networking
- Project Management
- Social Media Marketing
- Web Content
- Creative Direction
- Online Campaigns
- Communications
- Relationship Management
- E-commerce
- Ecommerce; Digital; Graphic Design; Website; Google
Education
Communications
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