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Drive the development and execution of all Digital Marketing initiatives for two professional brands, Redken & Pureology, including but not limited to E-Retailer National Accounts, SEM/SEO Campaigns, Trade Print and Online Advertising, budget management and reporting ? Cultivate relationships with e-retailers Ulta, JCP, Beauty Brands, and ShopSalon through brand store merchandising, site optimizations and digital activations to reach 2016 sales goals of $7.2M for Redken and $3.5M for Pureology ? Lead SEM/SEO planning, optimization, and monthly reporting of 14 campaigns through closely monitoring and evaluating results to achieve key performance indicators ? Liaise with brand marketing and creative teams to develop trade print advertising materials for 46 total placements through five media partners for both Redken & Pureology. Evaluate current trade print strategy and identify new opportunities for growth in 2017 ? Oversee digital media creative development for all online advertising initiatives in partnership with Marketing teams and creative agencies for nine campaigns. Monitor and evaluate performance to develop insights on best practices and top performing content across all social and digital
Measure and analyze volume trends, key conversation drivers, and over all social media footprint across all social platforms such as Twitter, Facebook, Instagram, and YouTube for divisional competitive snapshot reports ? Generate monthly reports for all new product launches across eight brands within three divisions, and coordinate with the marketing teams to provide requested product information for each category to L’Ore?al Syndicated Service providers IRI/Nielsen ? Update the CMI department budget and status reports for 21 brands across five divisions, and distribute monthly to finance, marketing, and brand executives ? Liaise with marketing teams weekly to organize presentation of results for over 250 annual market research qualitative and quantitative studies ? Proactively support the CMO of the Americas and SVP of Consumer & Market intelligence with all administrative responsibilities including but not limited to: calendar management, travel coordination, meeting preparation, and prioritization of tasks
? Composed strategic daily news summary for 400 managers and executives, including the Global Chairman, Chief Executive Officer, and Division Presidents ? Yielded in the creation and management of all editorial content for L’Ore?al USA’s intranet, including the development, layout, and editing of all graphic design elements ? Designed, developed, and executed monthly newsletter for L’Ore?al USA employees ? Planned and executed various events including the Year End Business Review for over 2,200 employees, breakfasts with the CEO, photo shoots, and internal public relations “mixers” with representatives from all 28 brands ? Supported Internal Communications Director with budget management by creating and monitoring all purchase orders and liaising with internal/external vendors to ensure timely payment ? Acted as project manager for the Beauty Shaker Awards for L’Ore?al USA, the largest innovation opportunity for employees