Projects credited in
- Virgin By DesignI am the author of Virgin By Design, a premium ‘coffee-table’ book celebrating 50 years of the Virgin brand. Collaborating closely with the Virgin Group brand team and the book’s publisher Thames & Hudson, I helped develop a content strategy to appeal to brand designers, creative marketeers and ambitious entrepreneurs. Rather than a chronological retrospective, we agreed it would be more compelling to tell the story thematically, exploring the unique characteristics that make the Virgin brand