About me
I am a creatively driven, multifaceted Designer, with over 6 years of diverse industry experience.
With the ability to concept, execute and present design solutions with a high visual impact, I have worked on a multitude of acclaimed, global projects in retail, events and branding for high profile clients such as adidas, Reebok, Pandora, The North Face, McDonald's, Max Factor, Lurpak, XEN-TAN®, Molson Coors, RSPCA and more. I am a creative thinker and a natural problem solver, I have the ability to manage various projects while keeping a keen attention to detail, even with very tight deadlines.
Most importantly I possess a true passion for ‘design’ in various guises and provide a solution that works.
My plan is to progress my career in the Leeds/Sheffield area, where I can continue to produce dynamic, exciting and innovative work.
Projects
- PACKAGING - XEN-TAN® Christmas Kit WrapsBRIEF: Conceptual works to deliver 2 new creative solutions for the XEN-TAN® Christmas gift sets. Packaging solution in the form of a wraparound sleeve. Exploration of festive imagery to inspire the audience to indulge in the gift set as a treat for themselves, or someone special this Christmas. Clear Christmas gift set promotion, placing these as the perfect solution to gifting this festive season for those who want a flawless tan from XEN-TAN®, the trusted tan. Packaging and collection titles required for: • A gradual tan collection Includes: Transform Luxe, Body Scrub and Tanning Mitt • A dark tan collection Includes: Dark Lotion, Body Scrub and Tanning Mitt Strict adherence to brand guidelines of XEN-TAN® in terms of layout, ensuring a clear synergy throughout the packaging (sleeve) to create a professional finish for the brand.
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Work history
DesignerIntermarketing Agency
- Leeds, United KingdomFull Time
Designer role within a fast paced, fashion fuelled environment.
During my time at IMA I have been appointed as creative lead on many global design briefs including comms design, retail solutions, installations, events and art direction for global shoots. Involved with every project from concept development to completion working alongside an integrated team of client services, production, photographers, copywriters and digital for delivery.
Mentored interns and junior designers.
I became instrumental in growing the Reebok account using my creative
vision and conceptual skills and have been involved in a number of new business pitches.
Day-to-day the role consisted of managing projects from ideation to completion, delivering high quality creative solutions for a range of global clients within extremely tight deadlines and within budget.
Clients included: adidas, Reebok, Invigorate, The North Face, Boost, Pandora
Digital DesignerLeo Burnett
- London, United KingdomFull Time
Over the course of 14 months at Leo Burnett I gained valuable experience working as a part of a large creative agency on international brands and collaborating with many other creatives.
I was responsible for developing new design concepts, campaigns, advertising, pitch work, graphics and layouts for very high profile brands working closely with my project managers, creative director, fellow designers and copywriters.
I was solely responsible for producing unique and outstanding design solutions achieving these results within extremely tight deadlines.
Working on digital campaigns and advertising for McDonald's I constantly generated new and innovative ideas. As a result I was chosen to independently design each of the McDonald's website homepages together with the owned assets for each new campaign.
Clients included: McDonald's, Max Factor, Avios, Lurpak, Molson Coors, Flash, Ariel, Tide
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Skills
- Visual Arts
- Design
- Illustration
- Illustrator
- Indesign
- Photoshop
- Graphic Design
- Packaging
- Comms
- Event Design
Education
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Graphic CommunicationLoughborough University
- Loughborough, United Kingdom
Graphic Communication