About me

Editor and copywriter with more than ten years’ experience in luxury, fashion and consumer media. Specialist in purpose-driven marketing, B2B and B2C copy, multi-channel storytelling, customer experience, localisation and digital strategy. Past clients include Burberry, NET-A-PORTER (PORTER magazine and .com), The Telegraph, Sapient Global Markets and FitFlop™.

QuestionsProjectsExperienceTeam

Projects

• Burberry Spring/Summer 2021 Womenswear PresentationCrafting and cascading the runway presentation themes and copy across online and print activations, including .com, social and collection notes.
• Burberry Autumn/Winter 2021 Womenswear PresentationWorking with key stakeholders to halo signature and new campaign products. Building runway themes and messaging for both consumer-facing activations and internal use.
• Burberry Autumn/Winter 2021 Menswear PresentationDeveloping runway product themes, stories, and lexicon, and cascading across consumer-facing digital and print activations.

Projects credited in

• CocosaA curated magazine featuring the AW ’12 runway trends with fashion advice straight from Cocosa’s editors and buyers

Work history

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Editor & CopywriterSelf Employed
May 2021London, United KingdomFreelance
Brand books, video script, campaigns, CRM and purpose-driven editorial guidance for clients, including for a start-up sustainable fashion brand and a start-up financial advisory focused on energy transition and cleantech
Copy LeadBurberry
Jan 2015 - Mar 2021London, United KingdomFull Time
Developing a Copy team of direct reports and freelancers. Working with stakeholders to position brand campaign and signature products. Strategy, editing and production of editorial and marketing content for BAU and key business moments, including runway presentations.

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Skills

• Editorial Fashion
• Project Management
• Sub-editing
• Content Strategy
• Luxury Branding
• Copywriting
• Customer Experience
• Product Marketing
• Omnichannel Strategy
• E-commerce

Education

B
B
Psychodynamic Psychotherapy TrainingBritish Psychotherapy Foundation
Aug 2023 - Apr 2027London, United Kingdom
Psychodynamic training leading to qualification as an adult psychodynamic psychotherapist. (Half day per week.)
U
U
MastersUniversity of Edinburgh
Aug 2004 - May 2008Edinburgh, United Kingdom
MA (Hons) History of Art and Philosophy