Hi! I'm Emily, a freelance copywriter and copy editor based in London. I'm a graduate with a BSc (Hons) in International Fashion Marketing and a Feature Writing Diploma (E.C.Dip). I have experience in the retail, digital and publication sectors and have undertaken positions in journalism, marketing, PR, events, admin and customer service. Some of my previous job titles include Social Media Assistant, PR Assistant, Email Copywriter and Marketing Executive, so not only are my skills varied, but I am able to help on projects that are a bit of a mixed bag.Locked Pro Plan feature
As a freelance copywriter, I write creative content for a range of brands and clients. I've written copy for companies such as Stylist magazine, French Connection, alexandalexa.com, Feel Unique, Woman and Home and many more. My copywriting services include website content, newsletters, emails, blog posts, banners, testimonials, brand and landing pages as well as product descriptions. If you would like to work with me, please get in touch!
• Write content for the product pages through daily set targets. • Includes: product descriptions, category headers and brand blurbs. • Ensure the TOV is kept consistent and to a high standard. • Knowledge of technical terms needed in order to inform customers of product details. • Communicate with buyers to feed all correct size, fit and composition information onto site. • Contribute to the new creative copy project, style and TOV weekly.
• Write product descriptions across womenswear, menswear, accessories and home for French Connection and Great Plains. Ensure an informative and aspirational TOV throughout, complete with technical bullet points about fit, feel, fabric and care. • Write weekly SEO and content blog posts for the French Connection and Great Plains blogs, making sure content is always relevant and engaging for the specific site’s target audience. • Write weekly customer emails for both French Connection and Great Plains. • Consistently monitor ways to improve conversion rates through researching developments in e-commerce, SEO best practice, creating reports of current strategies and making changes to copy based on findings.
• Financial Management: Accountancy/ Budgeting First • Internationalisation: Emerging Markets/ Strategies 2:1 • Creative Fashion Marketing: Advertising/ Promotion 2:1