About me

I’m a Graphic Designer specialising in marketing, advertising and animation. Creativity is at the forefront of my ideas and execution, I like to surprise and delight the customer with unexpected and exciting visuals. In my career I’ve lead several marketing campaigns and have gained experience in a wide variety of disciplines, with a particular focus on digital formats. Organised, adaptable and eager to learn, I’m able to balance multiple projects and ensure deadlines are met on time. View my online portfolio here: emilyrolland.com

PostsProjectsExperienceTeam

Projects

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  Emma Bridgewater Sale Campaign 2021Creative concept and execution of omni-channel sale campaign using video footage and photography of pottery decoration process.
• Emma Bridgewater Sale Campaign 2020Colourful and eye catching sale concept, transforming the iconic Emma Bridgewater mug silhouette into a pattern that can be adapted to multiple formats. As sale discounts deepen, the colours change to reflect this and refresh the look each week to help keep customer interest.
• Cath Kidston email campaignsLeading the creative strategy and design for best-in-class email marketing. Responsible for building all email campaigns within Ometria, prioritising responsive mobile first design.

Work history

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Digital DesignerCath Kidston
Jan 2022London, United KingdomFull Time
Leading the creative strategy and design for best-in-class email marketing - Owning the visual identity across all digital channels including paid social ads and affiliate banners, ensuring we have the right brand imagery and aesthetic at each point in the customer journey. - Responsible for building all email campaigns within Ometria, prioritising responsive mobile first design. - Liaising closely with the Creative Director, Ecommerce and Marketing teams to ensure product optimisation and brand consistency within the business. - Working alongside the CRM Manager to test, learn and optimise all BAU email and trigger campaigns. - Reactive to timeline and stock challenges, adapting and delivering new solutions quickly. - Keeping abreast of new technologies and advances in digital design and identify opportunities to apply these wherever possible.
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Junior Graphic DesignerEmma Bridgewater
Jun 2018 - Jan 2022London, United KingdomFull Time
Print design: retail and wholesale catalogue design, leaflets, inserts and postcards Web design and animation: assets for homepages, emails, ads and social media Shops and events: window vinyls and point of sale materials Internal communications: newsletters, presentations and guidelines Maintaining relationships: with all print suppliers and mailing houses

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Skills

• Print Design
• Digital Design
• Animation
• Marketing
• Adobe Create Suite
• Video Editing
• Graphic Design
• Sketch
• E-commerce
• Visual Communication

Education

Graphic Design and Illustration
Aug 2008 - Jun 2012