About me

With over 4 years of marketing and creative experience spanning a wide range of sectors, both in house and agency side, I’m a versatile, marketing professional with a passion for telling brand stories and developing creative communications strategies. From generating campaign concepts, to executing brand activations, to producing engaging digital content, I am experienced in developing and driving forward creative concepts and strategies for national brands. I pride myself on being a dynamic creative thinker with excellent attention to detail, relationship building skills and a positive, problem-solving mindset.

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Projects

• Chilango Seasonal Marketing CampaignsDeveloped the creative concepts for 6 seasonal marketing campaigns to launch and promote new menu items, drive footfall into restaurants and attract new customers with eye catching creative and engaging campaign messaging. Responsible for the overarching campaign concept development, copywriting for all brand communications (both print and digital), shot concepts, shoot planning and art direction, as well as the social and digital content plans.
• For Goodness Shakes Social RelaunchLaunched the rebrand with a dedicated social launch strategy, featuring 3 content streams that showcased the new brand personality and campaign messaging - Feel The Good. The social campaign clearly communicated the specific usage situations for their 5 products, and spoke directly to the 5 user groups for each product through relatable and entertaining social content.
• Beefeater Pink Social LaunchDeveloped and shot a suite of social assets to launch the new bold, playful Beefeater Pink brand on social. The creative concepts were developed to showcase its youthful, fun brand personality and to differentiate it from competitors in a crowded market.

Work history

Brand Marketing ManagerChilango
Jan 2019London, United KingdomFull Time
As Brand Marketing Manager I lead the creative development of Chilango’s seasonal marketing campaigns, and deliver consistent cross-platform brand communications to increase brand awareness and drive footfall into restaurants and online traffic. I'm also responsible for developing and executing the brand's social media strategy, including content creation and influencer marketing campaigns, as well as copywriting for all brand marketing communications.
Social CreativeImpero
Oct 2017 - Oct 2018London, United KingdomFull Time
Working as part of a small creative team for an award winning creative agency, I created engaging campaign concepts and copy for a number of high profile FMCG, alcohol, entertainment and travel brands including Beefeater Gin, UGG, Lindt and Lindor. From developing creative concepts for social campaigns, to art directing on shoots, to crafting smart engaging copy – I created compelling, high quality content for brands aimed to stop thumbs scrolling on social.

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Skills

• Brand Marketing
• Social Media Marketing
• Event Management
• Digital Marketing
• Copywriting
• Concept Generation
• Content Creation
• Brand Activation
• Storytelling
• Campaign Shoots

Education

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Management and MarketingThe University of Leeds
Sep 2010 - Sep 2014Leeds, United Kingdom
1st Class BA Management and Marketing