With over 4 years of marketing and creative experience spanning a wide range of sectors, both in house and agency side, I’m a versatile, marketing professional with a passion for telling brand stories and developing creative communications strategies. From generating campaign concepts, to executing brand activations, to producing engaging digital content, I am experienced in developing and driving forward creative concepts and strategies for national brands. I pride myself on being a dynamic creative thinker with excellent attention to detail, relationship building skills and a positive, problem-solving mindset.
As Brand Marketing Manager I lead the creative development of Chilango’s seasonal marketing campaigns, and deliver consistent cross-platform brand communications to increase brand awareness and drive footfall into restaurants and online traffic. I'm also responsible for developing and executing the brand's social media strategy, including content creation and influencer marketing campaigns, as well as copywriting for all brand marketing communications.
Working as part of a small creative team for an award winning creative agency, I created engaging campaign concepts and copy for a number of high profile FMCG, alcohol, entertainment and travel brands including Beefeater Gin, UGG, Lindt and Lindor. From developing creative concepts for social campaigns, to art directing on shoots, to crafting smart engaging copy – I created compelling, high quality content for brands aimed to stop thumbs scrolling on social.
As Marketing Executive I assisted in the delivery of marketing campaigns for JCDecaux Airport, marketing its premium advertising portfolio to prospective clients and media agencies, as well as providing the sales team with the marketing tools to help them hit their targets. This involved long form copywriting for website content, video media, press releases and printed marketing literature, planning and running events and activations, and developing branding and positioning strategies for new product and research piece launches.
1st Class BA Management and Marketing