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Online and print features for the arts, food and lifestyle sectors for titles including; The Telegraph, Vice, Grazia, i-D, Marie Claire, 1883, AnOther, Aesthetica, My Daily & Huffington Post. Primarily writing reviews, trend features and interviews. Developed strong links with PRs in all sections.
Shift work, writing news segments for broadcast on a newly launched audio news app, aimed at 18-28 year olds. Writing in four main sectors - global, affairs, culture and innovation - taking the lead from breaking news and the most widely discussed stories of the day. Each script written to appeal to a younger audience, with casual terminology and accessible sentence structure. Written to deliver facts in an engaging and informative way.
In this role I managed various strands of activity - online editorial, offline editorial and web development. I worked closely with other editors, creative producers and contributors to create a balance of inward and outward facing content, keeping a strong focus on London’s young, up and coming art and fashion scene, whilst integrating an increasing amount of inward facing content - developing engaging features and interviews with our signed artists and designers. I worked on an extensive web build in 2013, developing the site from a blog feed layout to a multi faceted editorial and sales platform. I worked closely with AW’s founder and external web developers to maximise user journey, functionality and SEO throughout the site, and project managed many areas of the build. I also scouted and signed 100+ young London creatives, from jewellers to designers, illustrators and painters to join the marketplace that functioned on the website from September 2013. Finally, I worked on offline editorial publications, including annual AWE print magazine and seasonal Zine, liaising with contributors, designers and editors from initial planning to final print run.
I undertook two strands of activity - editorial and marketing. In my editorial responsibilities I pitched, wrote and published regular content, working with a Wordpress admin site. Content included new show reviews, features on up and coming artists and designers, quick turnaround arts news articles, fashion week coverage and interviews. I travelled to Paris to cover shows at Paris Fashion Week, contributed arts travel articles and covered a variety of British festivals. I also worked on offline editorial, project managing the development of annual AWE magazine, liaising with contributors and photographers and contributing my own articles. In my marketing responsibilities I sub managed the social media channels and promoted content on Twitter and Facebook, and created campaigns on Google Ad Words and Google Display Network. Received training sessions for all Google Advertising strands. I was promoted to Digital Curator in December 2012.
Contributed regular new exhibition reviews and arts news with a focus on young and up and coming arts in London. Whilst in this role I also developed my interview skills, interviewing David Bailey, Peter Blake and Gary Hume. I also developed lasting relationships with PRs in the arts, food and lifestyle sectors. On leaving university, I moved to a permanent position as Editorial Assistant.