Passionate about creative communication in the creative industries; fashion, interiors, beauty, food and hosptality.Locked Pro Plan feature
- Develop Content and Social Media strategy ahead of a big offline marketing campaign. - Planning, managing and delivery of the global content including content for the websites, blogs, SEO, PR, mobile and social media. - Sizing, prioritizing and assigning of content tasks to the team, freelancers, graphic designers and project managing delivery thereafter
Coordinate social and digital media activity for all EMEA region; managing local teams & multiple agencies. - Use Sprinklr for asset management, scheduling, reporting and overseeing all regional activity. - Key channels: Instagram, Facebook, Twitter with experience in YouTube, Google+ & Pinterest. - Content creation – both written and visual; building all content calendars for various regions, writing all regional copy for social media, blog, community web pages and ad-hoc emails, coordinating photo shoots and working with a creative agency to design assets for a variety of on and offline projects. - Develop the brand tone of voice as a whole as well as for each channel. - Developed digital media campaigns from idea generation through to delivery and post campaign reporting. (See portfolio for figures). - Presenting campaign overviews updates and reports to the wider team and identifying key opportunities and learnings. - Develop EMEA regional social media and blog strategy – paid and organic. - Overseeing influencer relationships; dealing with both agencies and influencers, establishing relationships, briefing projects and managing content delivery. Emily Taylor Page 2 of 2 - Dealing with a variety of internal teams as well as a number of agencies across the region; influencer and creative agencies to SEO and digital media agencies. - Looking after budgets for regional projects. - Working with the Customer Service team to define a clear response strategy, escalation process and tone of voice.
- Editorial and Brand team; assisting the Digital Media Manager with web content, social media, blogger outreach, digital competitions, partnerships, blog writing, emails and other digital and creative campaigns. - Co managed all social channels, which involved developing the social strategy, creating the seasonal output plan, pitching and implementing campaigns, in line with the bigger marketing strategy, and managing day-to-day functioning. - SEO best practice and link building for SEO - Grew social following from 4,000 to 150,000 in 18 months. - Generate weekly, seasonal and one off reports and analysis on social activity, campaigns, competitors and industry developments. - Worked closely with the Marketing, Ecommerce, Creative and PR teams on a daily basis to ensure consistency across channels. - Designed, developed and managed web content including look-books and online shopping features. - Identify affiliate opportunities and brand relevant bloggers to join our Collective and guest edit the blog. - Researched ad recruited bloggers for our brand collective and affiliate scheme. - Coordinated blogger outreach events and looked after partnerships and competitions. - Used Amplience daily to build and manage web content. - Used Google Analytics, Hootsuite and Sprout Social to monitor and conduct thorough analysis in order to report on online activity and campaigns. - Embraced internal opportunities including helping with the staff events, and charity volunteering.