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- Develop Content and Social Media strategy ahead of a big offline marketing campaign. - Planning, managing and delivery of the global content including content for the websites, blogs, SEO, PR, mobile and social media. - Sizing, prioritizing and assigning of content tasks to the team, freelancers, graphic designers and project managing delivery thereafter
- Editorial and Brand team; assisting the Digital Media Manager with web content, social media, blogger outreach, digital competitions, partnerships, blog writing, emails and other digital and creative campaigns. - Co managed all social channels, which involved developing the social strategy, creating the seasonal output plan, pitching and implementing campaigns, in line with the bigger marketing strategy, and managing day-to-day functioning. - SEO best practice and link building for SEO - Grew social following from 4,000 to 150,000 in 18 months. - Generate weekly, seasonal and one off reports and analysis on social activity, campaigns, competitors and industry developments. - Worked closely with the Marketing, Ecommerce, Creative and PR teams on a daily basis to ensure consistency across channels. - Designed, developed and managed web content including look-books and online shopping features. - Identify affiliate opportunities and brand relevant bloggers to join our Collective and guest edit the blog. - Researched ad recruited bloggers for our brand collective and affiliate scheme. - Coordinated blogger outreach events and looked after partnerships and competitions. - Used Amplience daily to build and manage web content. - Used Google Analytics, Hootsuite and Sprout Social to monitor and conduct thorough analysis in order to report on online activity and campaigns. - Embraced internal opportunities including helping with the staff events, and charity volunteering.