As an experienced copywriter, I understand the necessary requirements to create timely, engaging and shareable content for both digital and print outlets. I have crafted advertorial campaigns that blend in effortlessly with standard editorial. I am good at prioritising my workload, utilising my creative skills alongside my highly analytical mindset. With a keen eye for detail, I am a stickler for good grammar and correct spelling. I work well in a team but also thrive in a lone working environment.
In addition to my experience below, I have also been commissioned for several freelance editorial pieces, including extracts for a festival guide in Condé Nast Traveller and a ‘Dog Friendly Festival Guide’ for Pets At Home ‘My VIP’ magazine.
Work history
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Content ProducerTravelzoo
- Manchester, United KingdomFull Time
During my time at Travelzoo, I have produced copy for a range of clients; from 5-star hotels to national chains, Michelin-starred restaurants to local gems, luxury spas, leisure groups, theme parks, theatres and more. Past clients include The Langham, Merlin Entertainments, Bloom & Wild, the Hilton group, and the Ambassador Theatre Group. The company boasts 28-million members worldwide and my copy was often lifted or translated for use on the American, Asia Pacific and European platforms.
• Producing local, entertainment and e-commerce deals, from initial research to go live
• Researching deals thoroughly to ensure they provide good value and experience for members
• Writing compelling copy for deal pages to entice sales, alongside more factual copy outlining the deal structure, inclusions, and terms and conditions
• Adhering to the company’s global style guidelines and ASA standards for copy
• Account management - monitoring the campaign’s performance, from the initial email push, throughout the live period of the deal, and post campaign
• Liaising and meeting with clients to discuss current and prior campaigns, providing analysis of performance and reach, and suggesting improved deal structures to maximise future revenue potential
• Generating ideas for collection pages and selecting regional content to sit within them, in line with wider marketing campaigns
• Prioritising workload according to email sends and changing daily deadlines
• Selecting deals to be featured in the homepage and weekly Top 20 email campaign
• Writing blog posts and sponsored content using SEO best practice
• Using custom CMS systems and ad management tools
• Internal and external stakeholder management
• Using Salesforce to keep records of all elements of the deal
Skills
- Writing
- Copywriting
- Account Management
- Content Editor