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  Science In Sport 'Fast Food' ATL‘Fast Food’ was Science In Sport's first ATL campaign, communicating their leadership in scientifically developed endurance nutrition across billboards and outdoor ads as well as online content film series and activation in retail and PR. Fronted by Sir Chris Hoy and Katrina Johnson Thompson, the campaign garnered the attention of the sports press and inspired awareness and sales in retail.   
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  Blue Fuel. Chelsea FC sports nutrition serviceChelsea Football clubs first FMCG product, Blue Fuel is a sport nutrition service that launched into the UK market in July 2020.
• For Goodness ShakesTurning a scientific protein drink giant into a lifestyle brand.

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