About me

Influencer Marketing Executive with 4+ years in the field. Specialises in harnessing the power of social media to boost customer engagement and brand image in innovative ways. Successfully drives growth in company ROI through cutting edge strategies.

PostsProjectsExperienceTeam

Projects

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  Twitter StrategyDuring my placement at Public Desire I was tasked to re-strategise the brand's online social platforms including that of Twitter and Facebook. This example of work portrays my depiction of the brands' competitors, outlook on the market and a mockup of a Twitter strategy to be implemented early Autumn 2015.
• 1

  Event ManagementCreating an event from a brand’s brief, including the responsibilities of press and influencer guest lists, artist liaison, gift bag organisation, interior design and more. Working with the likes of Lookfantastic, Decleor, Myprotein, Urban Decay, Dermalogica and Public Desire.
• 1

  Influencer MarketingInfluentials, press and celebrities.

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Work history

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Fashion Styling AssistantWRAPP
Jan 2017Manchester, United KingdomFreelance
Professional experience as a stylist including editorial shoots, styling in a studio environment (product and model styling), writing and styling fashion features, and personal styling. Great eye for detail and ability to generate creative ideas that convey an exact message. ● Fashion; Public Desire (2017) ● Editorial; A-Magazine (2018) ● Advertorial; Aldi (2019)
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Influencer Marketing Executivelookfantastic
Jul 2018 - Nov 2018Manchester, United KingdomFull Time
Creating of a large portfolio of UK and international influencers. Design and execution of an effective influencer marketing strategy. Monitoring and reporting on engagement for all influencer activity. Managing and calculating influencer commissions including contracted payments, based upon monthly budgets. Assisting with all PR activity including; event planning & management, developing relations with celebrities and influencer social agencies. Liaising with external partner brands for influencer collaborations, campaign shoots, projects and general gifting.

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Skills

• Fashion
• Events
• Marketing PR
• Visual Arts
• Art Direction
• Excel
• Illustrator
• Indesign
• Office
• Photoshop
• Powerpoint
• Word
• PR
• Influencer Management
• Brand Campaigns
• Styling
• Art Directon
• Marketing Strategy
• Reporting Analytics
• Budget Management
• Forecasting
• Social Content Strategy
• Social Copywriting
• Social Engagement

Education

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BA(Hons) Fashion Brand ManagementUCLAN
Aug 2012 - Apr 2015Preston, United Kingdom

Awards

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Best Use Of Social Media 2017Drapers Awards