My name's Emma and I'm a Marketing and Music Product Manager with 14 years in the creative industries.
Leading marketing campaigns and video strategy across editorial, online and long-form at Universal Music, Abbey Road Studios and BBC Studios.
Overseeing all creative and commercial aspects for a range of projects. Known for having a strong creative, design ethos and a deep understanding of digital audiences.
Brands and artists I've worked with include; U2, Kylie, Channel 4, Sigur Rós, Robbie Williams, Ubisoft, Playstation, Edinburgh International Festival, Warner Music, Barbican, Southbank Centre, National Youth Orchestra of Great Britain.
Projects
- Bach in Lights - Vimeo Staff PickAwarded 'Vimeo Staff Pick', this is a video I commissioned as part of a series of visualisations. Working with the talented artist Alan Warburton (who is new to classical music) and paired him up with a classical music professor. Armed with technical information, Alan was inspired to create this beautiful video that guides the viewer through the music. The video went viral and Alan was interviewed by several high profile magazines and festivals.
- Island Songs - The FilmI produced the film Island Songs with BAFTA-winning composer Ólafur Arnalds and award winning director Baldvin Z. Filmed over 7 weeks, across 7 locations in their native Iceland, producing 7 songs and a feature length music documentary. Once produced, the second phase was to secure distribution. I organised a screening at London's Barbican centre with a Q&A; this resulted in several festivals showcasing the film, distribution on iTunes and working with Eagle Rock to secure international television dates and in-flight entertainment.
Work history
Music Product ManagerBBC
London, United KingdomFull Time
Working within Demon Music producing a range of vinyl reissues and compilations. Highlights include: #1 ARIA album chart success with Bluey, UK Top 10 Belinda Carlisle Gold, Trax vinyl comp, Barbara Lynn vinyl comp, Groove Armada 4 CD boxset
Marketing and visual assets managerUniversal Music UK
- London, United KingdomFull Time
- Producer: Island Songs, film by Ólafur Arnalds and Baldvin Z
- Campaigns for priority album releases: Cecilia Bartoli, Dolce Duello album and Sheku Kanneh-Mason
- Website and social media tools: Pavarotti 10
+ Show more
Skills
- Creative Brief
- Content Distribution
- Commission Content
- Content Strategies
- Artist Relations
- Digital Expertise
- Marketing
- Broadcast Production
- Documentary Video
- Big Ideas
- Product
- Music Branding
Education
B
B
BA (Hons) MarketingBournemouth University
Bournemouth, United Kingdom
Includes one year at BMG Records with dissertation focused on digital music