Work history
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Publisher Account ManagerTaboola
- London, United KingdomFull Time
Taboola is the leading discovery platform, serving 360B recommendations to over 1B unique visitors every month on some of the Web’s most innovative publisher sites, including USA TODAY, Business Insider, Chicago Tribune, Milliyet and The Weather Channel. Headquartered in New York City, Taboola has offices in Tel Aviv, Los Angeles, London, Bangkok, New Delhi, Tokyo, Sao Paulo, Shanghai, Beijing, Seoul and Istanbul.
Publishers, marketers, and agencies leverage Taboola to retain users on their sites, monetise their traffic, and distribute their content to drive high-quality audiences.
+ Responsible for managing a portfolio of 102 networks throughout the UK, Dutch and Scandinavian markets averaging a monthly gross revenue of $1.5M.
+ Personal efforts in improving CMP integrations on publisher websites to help maximise sponsored content personalisation, which led to my portfolio's revenue to increase by 57% YoY
+ Increased the video adoption in ad placements by 50% across the EMEA book of business.
+ Lead the TCF v2 adoption in the SMB EMEA BoB, which helped maintain and increase programmatic demand.
+ Committee Member on the Taboola Inspire Team in 2020 which supports the improvement of welfare of EMEA employees through monthly social events.
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PPC Account ManagerKinase
- London, United KingdomFull Time
+ Managed Paid Search, Shopping and Youtube ads for international B2C clients with monthly budgets that varied from £25,000 to £750,000 in UK, US and Western European Markets.
+ Created account development plans and identified new opportunities to ensure the team exceeded ROI targets each quarter.
+ Successfully incorporated Salesforce data into our bid management tool to provide real insight into where our leads convert and work towards a more accurate CPL for lead generation clients.
+ Led the restructure of multiple accounts in order to provide more actionable insight for B2C clients maximise market opportunities.
+ Strategised and launched TrueView for Action YouTube campaigns in the UK market to achieve a multi-channel approach to the digital channels and drive more qualified leads.
+ Created new automated reports, which decreased manual errors and time on reporting. This was invaluable in improving account performance and team efficiencies across the agency.
Skills
- Marketing
- Digital Marketing
- Project Management
- Copywriting
- Strategic Planning
- Brand Management
- Team Management
- Foreign Languages
- Publishing
- Analysing Performance
Education
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BSc MathematicsThe University of Exeter
- Exeter, United Kingdom