About me

As a creative director, designer and brand consultant, I have twenty years’ experience
 in agencies, design collaborations and senior client-side teams. I am a creative thinker, strategic communicator, art director, hands-dirty designer, futurist and collaborator. I would characterise my approach as fresh and courageous, persuasive thinking and leading inspired, energised teams. I promote a calm and happy environment giving teams the space to make their mark and strive towards the best work of their lives. I have an exceptional eye for detail plus I’m more than happy to get stuck into the hands-on fray myself, from concepts to execution and delivery. Right now, there’s a fire in my belly to use all of my experience and every wit to forge business, culture, ideas and brand to shine light to our futures. The creative process is terrifying, but I love it. With broad design skills, a fluency across integrated campaigns, digital and physical product and flex to work on every scale of brand experience, my practice has covered a broad range of sectors, from high-end luxury to high street retail, professional services to music festivals, tech, airlines, academia, charities and, most recently, redefining healthcare.

QuestionsProjectsExperienceTeam

Projects credited in

• 6

  Tinto appTinto is the first platform that provides bespoke support and guidance to parents on their parenting journey, through a blend of expert advice and connections to like-minded parents. Started by mums Idia and Hannah, also an NHS Doctor, who had experienced first hand the difficulties faced by new mums, Tinto is unique in using technology to align others based on their similar life stage, experiences and personalities and offer support from peers, experts and technology driven content. https://ti
• 3

  Birmingham GP at hand launchMarketing campaign covering Out of Home, Events, Digital and Experiential to help drive awareness and registrations of our NHS service in a new city.
• 1

  S7

Work history

B
B
Creative DirectorBabylon Health
Oct 2018London, United KingdomFull Time
International Creative DirectorThe Body Shop
May 2018 - Jul 2018London, United KingdomFull Time

+ Show more

Skills

• Art and Creative Direction
• Digital/ Print
• Graphic Design
• Experience Design
• Branding
• Packaging
• Photography
• 360 Campaigns
• 360 Branding
• Typography

Education

N
N
BA (Hons) Graphic DesignNottingham Trent University
Sep 1989 - Jul 1992Nottingham, United Kingdom

Awards

C
C
Diageo Marketing Brilliance 2013
 Global On trade designConran and Partners
Gordon's Gin Ten Green Bottles
C
C
Winner Design Week Awards 2013 
PackagingConran and Partners
Gordon's Gin Ten Green Bottles

+ Show more