Emma Booty

Creative Director, Designer

Level
Senior
Location
London, United Kingdom
Availability
Locked Pro Plan feature
Professions
-

Projects credited in

About me

As a creative director, designer and brand consultant, I have twenty years’ experience
 in agencies, design collaborations and senior client-side teams. I am a creative thinker, strategic communicator, art director, hands-dirty designer, futurist and collaborator. I would characterise my approach as fresh and courageous, persuasive thinking and leading inspired, energised teams. I promote a calm and happy environment giving teams the space to make their mark and strive towards the best work of their lives. I have an exceptional eye for detail plus I’m more than happy to get stuck into the hands-on fray myself, from concepts to execution and delivery. Right now, there’s a fire in my belly to use all of my experience and every wit to forge business, culture, ideas and brand to shine light to our futures. The creative process is terrifying, but I love it. With broad design skills, a fluency across integrated campaigns, digital and physical product and flex to work on every scale of brand experience, my practice has covered a broad range of sectors, from high-end luxury to high street retail, professional services to music festivals, tech, airlines, academia, charities and, most recently, redefining healthcare.

Locked Pro Plan feature

Skills

  • Art and Creative Direction
  • Digital/ Print
  • Graphic Design
  • Experience Design
  • Branding
  • Packaging
  • Photography
  • 360 Campaigns
  • 360 Branding
  • Typography

People I’ve worked with

Companies I’ve worked with

  • The Body Shop

    The Body Shop

    • Hair, Beauty & Cosmetics
  • Construct

    Construct

    • Design
  • Landor

    Landor

    • Design
  • The Future Laboratory

    The Future Laboratory

    • Education & Research

Work history

Currently

Creative Director

Babylon Health

Oct 2018
  • London, United Kingdom
  • Full Time

2018

International Creative Director

The Body Shop

May 2018 - Jul 2018
  • London, United Kingdom
  • Full Time

2017

Head of Design

The Future Laboratory

Feb 2017 - Jun 2017
  • London, United Kingdom
  • Full Time
  • A futures agency known equally for its keen insight into cultural and consumer trends and the effervescent and daring experiences created to showcase this research. Connecting the future to the present through design, Emma’s role was to define a distinct design offer that was both commercially match fit and illuminating as an internal credo. The multi-skilled design team includes film makers, composers, art directors, photographers and graphic designers plus many collaborators from the progressive fields such as responsive and material design.

2016

Creative Director

Construct

Mar 2016 - Oct 2016
  • London, United Kingdom
  • Freelance
  • This notorious studio is known for its work for super high-end, luxury brands. The solutions are full of aesthetic edge, wit, warmth and cultural resonance. Immersed in the small design team as the creative lead, this role was about balancing commercial nouse, navigating project complexities, hands-on design and ensuring the lofty Construct reputation was upheld. The designs are highly-crafted and fluent across all mediums with equal attention paid to both traditional processes and to art commissioning, art direction, digital, retail environments and product development.

2015

Creative Director

Saffron Brand Consultants

Jan 2013 - Jul 2015
  • London, United Kingdom
  • Full Time
  • Saffron can be typified by its renegade spirit, heavyweight experience all emulsified with futuristic skills. As creative director Emma was responsible for building and guiding the design team, leading client relationships and promoting an inspired and ambitious studio. As part of the executive committee, with her colleagues
in Madrid, the company character was nurtured and future
ambitions forged. Major pitches were won, for retailers such as Asda, institutions such as King’s College London
and they have a knack for taking conservative professional services clients just that little bit further than they thought they ever 
could go.

2013

Managing Director

Conran and Partners

Jan 2010 - Dec 2013
  • London, United Kingdom
  • Full Time
  • At Conran the design studio (Studio Conran) was unique in having a portfolio of both external and internal clients and, with innovation at the hub of all the propositions, synonymous with the Conran reputation. It also demanded being acutely aware of the impact and level of success of the work – there really was no hiding. It was always collaborative across the specialist areas of architecture, interiors, product design, graphic design, brand licensing and interactive design and the cross influence of these cultures was a huge source of inspiration.

2009

Senior Designer

Landor

Dec 1999 - Jul 2009
  • London, United Kingdom
  • Full Time
  • The project challenges demanded both tenacity and inventiveness and they only ever came to life if developed in true collusion with both colleagues and clients. Emma won’t be the first person to describe the working experience at Landor to be like the ‘real’ university. It was rigorous – as one would expect of a big, global agency working with an extensive client list – but also highly (perhaps surprisingly) creative. Plus four months in Tokyo, eight months is Milan and a year in Paris, woven through these ten years in Landor London, she got the Landor masterclass.

Education

1992

BA (Hons) Graphic Design

Nottingham Trent University

Sep 1989 - Jul 1992
  • Nottingham, United Kingdom

Awards

2013

Diageo Marketing Brilliance 2013
 Global On trade design

Conran and Partners

  • Gordon's Gin Ten Green Bottles

2013

Winner Design Week Awards 2013 
Packaging

Conran and Partners

  • Gordon's Gin Ten Green Bottles

2013

Best Department Store of the Year 
Retail Week Awards 2013

Conran and Partners

  • M&S Home

2005

D&AD Wooden Pencil

Landor Associates

  • Walter Landor Christmas Card