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Emma Booty

Creative direction and design

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  • LevelSenior
  • LocationLondon, United Kingdom
  • AvailabilityLocked Pro Plan feature
  • ProfessionsCreative Director - Graphic Designer - Art Director

About me

Emma Booty is a creative director, a creative thinker, an art director, a hands-dirty designer, a futurist and a collaborator. She partners with her teams and clients to create fresh, courageous, smart and tangible solutions. Contemporary, spirited, brightly-lit – liberating brands into a modern world. She has deep experience in a broad range of sectors, from high-end luxury to high street retail, professional services to music festivals, tech, airlines, academia and charities. Each business challenge is an opportunity for her flair, charisma, clear ideas, intelligent design and impeccable craft.   Most recently Emma was working as head of design at the effervescent The Future Laboratory, before that as creative director at the design studio Construct, with brand agency Saffron, under Terence Conran as creative director for Studio Conran the product design and graphics business and, preceding all of this, a ten-year tenure at Landor.


  • Art and Creative Direction
  • Digital/ Print
  • Graphic Design
  • Experience Design
  • Consumer Trends
  • Branding
  • Curating Content
  • Packaging
  • Photography

Work history


Head of Design

The Future Laboratory

Feb 2017 - Jun 2017
  • London, United Kingdom
  • Full Time
  • A futures agency known equally for its keen insight into cultural and consumer trends and the effervescent and daring experiences created to showcase this research. Connecting the future to the present through design, Emma’s role was to define a distinct design offer that was both commercially match fit and illuminating as an internal credo. The multi-skilled design team includes film makers, composers, art directors, photographers and graphic designers plus many collaborators from the progressive fields such as responsive and material design.


Creative Director


Mar 2016 - Oct 2016
  • London, United Kingdom
  • Freelance
  • This notorious studio is known for its work for super high-end, luxury brands. The solutions are full of aesthetic edge, wit, warmth and cultural resonance. Immersed in the small design team as the creative lead, this role was about balancing commercial nouse, navigating project complexities, hands-on design and ensuring the lofty Construct reputation was upheld. The designs are highly-crafted and fluent across all mediums with equal attention paid to both traditional processes and to art commissioning, art direction, digital, retail environments and product development.


Creative Director


Jan 2013 - Jul 2015
  • Full Time
  • Saffron can be typified by its renegade spirit, heavyweight experience all emulsified with futuristic skills. As creative director Emma was responsible for building and guiding the design team, leading client relationships and promoting an inspired and ambitious studio. As part of the executive committee, with her colleagues
in Madrid, the company character was nurtured and future
ambitions forged. Major pitches were won, for retailers such as Asda, institutions such as King’s College London
and they have a knack for taking conservative professional services clients just that little bit further than they thought they ever 
could go.


Managing Director

Conran & Partners

Jan 2010 - Dec 2013
  • Full Time
  • At Conran the design studio (Studio Conran) was unique in having a portfolio of both external and internal clients and, with innovation at the hub of all the propositions, synonymous with the Conran reputation. It also demanded being acutely aware of the impact and level of success of the work – there really was no hiding. It was always collaborative across the specialist areas of architecture, interiors, product design, graphic design, brand licensing and interactive design and the cross influence of these cultures was a huge source of inspiration.


Senior Designer


Dec 1999 - Jul 2009
  • Full Time
  • The project challenges demanded both tenacity and inventiveness and they only ever came to life if developed in true collusion with both colleagues and clients. Emma won’t be the first person to describe the working experience at Landor to be like the ‘real’ university. It was rigorous – as one would expect of a big, global agency working with an extensive client list – but also highly (perhaps surprisingly) creative. Plus four months in Tokyo, eight months is Milan and a year in Paris, woven through these ten years in Landor London, she got the Landor masterclass.



BA (Hons) Graphic Design

Nottingham Trent University

Sep 1989 - Jul 1992
  • Nottingham, United Kingdom



Diageo Marketing Brilliance 2013
 Global On trade design


  • Gordon's Gin Ten Green Bottles


Winner Design Week Awards 2013 

Design Week

  • Gordon's Gin Ten Green Bottles


Best Department Store of the Year 
Retail Week Awards 2013

Retail Week

  • M&S Home


D&AD Wooden Pencil


  • Walter Landor Christmas Card