Emma Boyle
Available

Emma Boyle

Senior CopywriterLondon, United Kingdom
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Emma Boyle
Available

Emma Boyle

Senior CopywriterLondon, United Kingdom
About me
Internationally experienced B2B Creative Copywriter and Content Strategist. Significant grounding working within a fully integrated marketing agency. Strong background in managing global technology brands across USA and EMEA markets; including Facebook and Dell EMC. Award-winning journalistic background. Key Skills • Delivering powerful and engaging content across web and mobile platforms • Cultivating strategic product engagement campaigns to elevate brand awareness • Drawing from metrical, analytical and competitor audits to inform strategy • Exceptionally experienced in pitching, interviewing and presenting to clients • Crafting highly impactful creative briefs and evangelising critical business goals • Solid Project Management agility; influencing international external stakeholders • Developing a versatile and rich bank of tech, product and brand content assets • Strategising with leadership teams to fortify growth and revenue opportunities • Tightly collaborating with developers, UX/UI designers and videographers • Conducting taxonomical information architecture audits to ensure quality UX • Maintaining editorial and metrical centralised tracking platforms to address KPIs
Work history
    Facebook logo
    Facebook logo
    Senior CopywriterFacebook
    London, United KingdomFull Time
    • Road mapping comprehensive content marketing strategies for specific products • Writing thought leadership articles, blogs, web content, video content, digital ad copy, social media posts, newsletters, best practice content and case studies • Composing simplistic and humanistic web and mobile content on highly complex technological products and solutions for global audiences • Partnering with global cross-functional teams including; Product, Sales, Digital, Brand, PR, Editorial, Analyst Relations, Events and Regional Marketing • Heightening in-platform user experiences through developing empathetic and concise microcopy • Evangelising business strengths through high impact thought leadership assets • Transforming technologically complex copy into concise and enticing material • Orchestrating the build of an intuitive content hub; troubleshooting any roadblocks with designers to ensure a seamless UI experience
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    Content ManagerGSMA
     - London, United KingdomFull Time
    • Developing boiler-plate messaging houses and content style guides • Leading the development and execution of content strategies through a UX lens • Producing captivating copy for all digital platforms including web and social channels, thought leadership pieces, blogs, press releases, case studies, industry reports, newsletters, video scripts and interview transcripts • Adapting multifaceted and technically complex content into compelling and simplistic copy; refreshed tonally according to global audience • Liaising with multiple internal design, PR, marketing and editorial teams to construct content calendars and achieve wider marketing targets • Liaising with external videography production houses and design agencies on an international scale • Producing exceptionally high-quality content for executive audiences including; governments, policymakers and international organisations to evangelise the messaging of the mobile industry • Interviewing c-suite individuals for Thought Leadership pieces at high-profile events, such as Mobile World Congress (MWC) • Generating impactful marketing assets for global political events including the United Nations General Assembly Week (UNGA) and at the World Economic Forum (WEF)
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Skills
  • Content
  • Copywiting
  • Content Strategy
  • Campaigns
  • Client Communication
  • Stakeholder Management
  • UX Architecture
  • Project Management
  • Leadership
  • Creative Pitching
Education
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    B
    BABirmingham CIty Univeristy
    Birmingham, United Kingdom
    School of Media and English BA Honours: Media and Communications First Class Honours Degree Specialism: Journalism
Awards
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    Global New York International Radio Programme AwardsGlobal New York International Radio Awards
    • UK Winner of the Global New York International Radio Programme Awards 2015 for avant-garde investigative docuseries