About me
Internationally experienced B2B Creative Copywriter and Content Strategist. Significant grounding working within a fully integrated marketing agency. Strong background in managing global technology brands across USA and EMEA markets; including Facebook and Dell EMC. Award-winning journalistic background.
Key Skills
• Delivering powerful and engaging content across web and mobile platforms
• Cultivating strategic product engagement campaigns to elevate brand awareness
• Drawing from metrical, analytical and competitor audits to inform strategy
• Exceptionally experienced in pitching, interviewing and presenting to clients
• Crafting highly impactful creative briefs and evangelising critical business goals
• Solid Project Management agility; influencing international external stakeholders
• Developing a versatile and rich bank of tech, product and brand content assets
• Strategising with leadership teams to fortify growth and revenue opportunities
• Tightly collaborating with developers, UX/UI designers and videographers
• Conducting taxonomical information architecture audits to ensure quality UX
• Maintaining editorial and metrical centralised tracking platforms to address KPIs
Work history
Senior CopywriterMeta
London, United KingdomFull Time
• Road mapping comprehensive content marketing strategies for specific products
• Writing thought leadership articles, blogs, web content, video content, digital ad copy, social media posts, newsletters, best practice content and case studies
• Composing simplistic and humanistic web and mobile content on highly complex technological products and solutions for global audiences
• Partnering with global cross-functional teams including; Product, Sales, Digital, Brand, PR, Editorial, Analyst Relations, Events and Regional Marketing
• Heightening in-platform user experiences through developing empathetic and concise microcopy
• Evangelising business strengths through high impact thought leadership assets
• Transforming technologically complex copy into concise and enticing material
• Orchestrating the build of an intuitive content hub; troubleshooting any roadblocks with designers to ensure a seamless UI experience
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Content ManagerGSMA
- London, United KingdomFull Time
• Developing boiler-plate messaging houses and content style guides
• Leading the development and execution of content strategies through a UX lens
• Producing captivating copy for all digital platforms including web and social channels, thought leadership pieces, blogs, press releases, case studies, industry reports, newsletters, video scripts and interview transcripts
• Adapting multifaceted and technically complex content into compelling and simplistic copy; refreshed tonally according to global audience
• Liaising with multiple internal design, PR, marketing and editorial teams to construct content calendars and achieve wider marketing targets
• Liaising with external videography production houses and design agencies on an international scale
• Producing exceptionally high-quality content for executive audiences including; governments, policymakers and international organisations to evangelise the messaging of the mobile industry
• Interviewing c-suite individuals for Thought Leadership pieces at high-profile events, such as Mobile World Congress (MWC)
• Generating impactful marketing assets for global political events including the United Nations General Assembly Week (UNGA) and at the World Economic Forum (WEF)
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Skills
- Content
- Copywiting
- Content Strategy
- Campaigns
- Client Communication
- Stakeholder Management
- UX Architecture
- Project Management
- Leadership
- Creative Pitching
Education
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BABirmingham CIty Univeristy
Birmingham, United Kingdom
School of Media and English
BA Honours: Media and Communications First Class Honours Degree
Specialism: Journalism
Awards
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Global New York International Radio Programme AwardsGlobal New York International Radio Awards
• UK Winner of the Global New York International Radio Programme Awards 2015 for avant-garde investigative docuseries