About me
An account management professional with ten years’ experience working with iconic and global brands in fast-paced digital marketing, content marketing and PR agencies, both in the UK and internationally.
Work history
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Account DirectorBrandwidth
London, United KingdomFull Time
Creative agency account lead for FMCG brand Organix including strategy, development and execution of 360° integrated marketing campaigns of £0.5M annual budget. Responsible for brand stewardship during creation of all brand assets across print, digital display, social, OOH, VOD and shopper platforms. Spearheaded launch of industry challenging ‘Food you can trust’ campaign and hero NPD launches.
Team lead providing constant support for 7+ additional accounts including KIA Motors, Honda and IHG Hotels.
Managing various streams and disciplines of work including all things print and digital (eCRM campaigns; website developments, audits and updates; app creation; social media content campaigns; digital display advertising), plus partnerships, brand and insight strategies.
Collaborating and communicating with multiple internal teams as part of end-to- end account management, including Commercial, Brand, Digital, Design and Insight.
Financial accountability for all client budget targets (circa £1M) including ongoing reporting and weekly presentation of client billings to senior stakeholders.
Continuous learning with R&D and insight teams to develop ahead-of-curve ideas and digital capabilities on behalf of clients.
Responsible for career progression and professional development of two direct reports.
Associate Account DirectorBookmark Content
- Toronto, CanadaFull Time
Managed the smooth running of the Air Canada media and content portfolio working with, and presenting to multiple senior stakeholders across marketing, brand, CRM, sales and loyalty.
Brand guardianship of one of Canada’s most iconic brands across all integrated programmes and editorial content including enRoute magazine print and digital channels.
Working with sales team to exceed revenue targets across Air Canada Media channels ($20M+).
Remote management of two direct reports based in Montreal.
Regular collaboration with other WPP and partner agencies to ensure end-to-end execution of integrated campaigns.
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Skills
- Account Management
- Marketing
- PR
- Presenting
- Budget Management
- Brand Campaigns
- Social Awareness
- Stakeholder Engagement
- Digital Advertising
- TV Advertising
- Print Advertising
- Commercial Acumen
- Relationship Management
- Team Leadership