Emma Crask
Available

Emma Crask

Senior Account ManagerLondon, United Kingdom
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Pip Jamieson
Frankie Morton
Emma Crask
Available

Emma Crask

Senior Account ManagerLondon, United Kingdom
Work history
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    Senior Account ManagerStiletto by QRI
    London, United KingdomFull Time
    Managing the company’s largest key fashion accounts, including ASOS and Topshop within Outerwear, Tailoring and Smart Separates. Developing and managing long term customer relationships and strengthening the business through regular customer meetings and reviews. Implement and drive the sales strategy for each account to sign off with the Head of Sales. Plan pricing structure and margin targets. Generating sales revenues of £2m to date for AW20, exceeding previous year revenues to date and on track to reach AW20 targets. Negotiating and closing orders, ensuring all terms are agreed from Fabric Mills, Factories and Buyers. Work closely with internal Merchandisers, Garment Technologists, Pattern Cutter and Design teams to guarantee awareness of each order at all times of the procurement cycle. Working especially closely with the Design Team to build on customer ranges and showroom presentations, detecting opportunities to ensure maximum orders and sales are made to achieve revenue targets. Spotting trends from WGSN and presenting the customer from inspiration to sample. Strong communication with UK Fabric Agents and direct Fabric Mills on a daily basis to ensure all the latest cloths are being presented to the Buyers on a regular basis to help optimise orders and forge strong relationships. Good knowledge of woven and knitted cloth along with the cost, negotiation, terms and limits/requirements.
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    Senior StylistWild Swans Boutique
     - London, United KingdomPart Time
    Luxury Scandinavian boutique who offer premium personal shopping to all clients. Working closely with their largest stockists including Ganni, Samsoe & Samsoe, Stine Goya, Baum Und Pferdgarten and Maria Black. Adopting a consultative approach with clients and striving to achieve company turnover target of £90k a month. Managing the running of the Islington store, monitoring stock levels through shop transfers and re-ordering stock from wholesalers / agents. Holding responsibility for ensuring new stock launches into the store weekly. Reviewing and implementing retail mark ups from wholesale. Processing in store and online orders through Vend, Shopify and Trouva.
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Education
    De Montfort University logo
    De Montfort University logo
    Bachelor of Arts (BA) De Montfort University
     - Leicester, United Kingdom
    1ST CLASS DEGREE GRADE WON MULTIPLE AWARDS INCLUDING THE ‘OUTSTANDING ACHIEVEMENT’ MONETARY AWARD.
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    DistinctionSt Albans Oaklands College
     - St Albans, United Kingdom
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Awards
    De Montfort University logo
    De Montfort University logo
    Dedication & Hard WorkDe Montfort University
    Monetary Award for Dedication & Hard Work