In this position I worked in a team of three to deliver a calendar of events exceeding 35 projects per annum (more than 60 events). Primary duties included: Planning and executing events ranging from internal conferences to in-store midnight launches for publishing partners. Researching and sourcing venues and suppliers Creating solid communication methods so as to work with our seven field groups and more than 440 stores in Australia and New Zealand Working with media teams to ensure national coverage of events was attained Peripheral to the above duties, I also undertook the following tasks: Engaged in forming strong B2B and B2C stakeholder relationships Create briefs and presentations for both internal and external use Contract suppliers and venues extensively Design both merchandise and associated marketing collateral for consumer purchase Create branding assets for distribution in stores across three retail brands Manage large budgets; training and overseeing teams on projects Coordinate event associated publications and websites Highlights included: Being a key member in the planning and execution of EB EXPO 2014 and 2015 - a public exhibition showcasing the hottest video games before release and related pop culture attractions. In 2015, the event was attended by more than 36,750 guests Overseeing the launch events and event branding for new retail line Zing Pop Culture - with more than 19 launches in 2015 alone Planning and managing destination conferences in both the Barossa Valley (South Australia) and on Tangalooma Island (Queensland). In particular, hosting a gala dinner in the iconic Old Redemption Hall at Peter Lehmann Winery, with locally sourced catering by Elli Beer (she’s a big deal in Australia) Videos and photos from EB EXPO 2015 can be found at: http://tinyurl.com/z94bedw
Projects included: Valley Fiesta - a street music festival - where I acted as the coordinator of a team exceeding 25 volunteers. Headlined by Arrested Development (US) and Flume (AU) Summafieldayze music festival cross-brand promotion Rooftop Social Sundays social media management and content creation Official Geordie Shore Cancun Party event and marketings assistance (also Jay’s driver) Full Moon Down Under promotional assistance Neon Pop Dance Party on-site event work Vue (restaurant) social media management Duties included: Creating social media plans and sourcing content Populating client’s websites in compliance with marketing plans Coordinating artwork for campaigns Constructing event collateral and working on-site in both support and coordinating roles
We Are Agency was the brainchild of myself and four other freelancers who banded together to create our own brand of event management and styling, marketing, social media management, talent booking, photography, and graphic design. In the two years we were in operation, we were able to undertake a huge amount of work in numerous industries. No project was too great or small. As Director of the group, I learnt a huge amount about managing a team, dealing with clients, negotiating, as well as becoming super autonomous and self-motivated. To date, it’s been one of the most informative and shaping experiences of my career.
Duties included: Assisting with the day-to-day running of the Brisbane office Updating client files Extensive data entry Preparing briefs for Senior Advisors Event planning and designing related collateral Proof reading and editing documents Marketing assistance for the Brisbane office, as well as the company’s monthly publication The Investing Times
Projects included: Deployed Soldiers Welfare Associations’ Annual Luncheon Bocuse d’Or Australia Presentation Dinner XXXX Official State of Origin Luncheon Mercedez-Benz Fashion Festival Crowned Prosecutor’s Association of Australia’s Annual Conference Brisbane French Festival Duties included: Assisting on-site for events and in the planning process Creating content for client websites and social media platforms Writing and designing direct marketing materials Management databases Basic design work Overseeing budgets Managing subcontractors for clients
Part time study until 2017
Bachelor of Communication