About me

After ten years working in apparel for different premium brands within the fashion and lifestyle sectors and most recently in technical performance sportswear, I have now set up my own freelance service in order to share my design and manufacturing expertise with global brands. I have great industry relationships with suppliers based all around the world and have seen strong successes in taking innovative products to market that have been sold globally. I have experience managing a design team and running projects to tight deadlines. My most recent role was Lead Designer for Rapha in London - a cycling brand with a multitude of products and sub-collections. At Rapha, I directed and designed all of the women's collections. This included introducing the Women's City and Women's Souplesse capsules and setting up design strategies for these as well as leading the Rapha + Liberty project that has just launched for AW/2015 and will see a second season launching in SS/2016. I left Rapha at the end of July 2015 (after a four and a half year long stint) to pursue freelance opportunities. My bespoke service can offer expertise in the following areas: - Strategic Direction - Creative Direction - Mood Boards - Range Planning - CAD Design - Techpacks - Sourcing - Proto Development - Production Support - Critical Paths - Project Management - Copywriting Contact me today and let's talk about a new creative journey together!

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Projects

• 6

  RAPHA + LIBERTY AW/2015 + FORTHCOMING FOR SS/2016I lead the Rapha women’s collection in collaboration with London department store Liberty. Bringing Rapha’s state-of-the-art performance wear together with Liberty’s influential print archive, Rapha + Liberty reworks an iconic print from the 1930s in a range of stylish, technical apparel, tailored for riding, racing and time off the bike. As part of bringing the collaboration to market, a limited edition series of Rapha + Liberty caps constructed using Liberty's iconic Tana Lawn cotton te

Work history

Freelance Designer
Jun 2015
Lead DesignerRapha
Mar 2011 - Jul 2015

Skills

• Apparel
• CAD
• Design
• Fabric
• Product Development
• Prototyping
• Technical Design
• Creative Direction
• Textiles
• Manufacturing
• Colour Trim Designer
• Manage a Team
• Sourcing and Supplier Management
• Strategic Creative Vision
• Fashion Trend Forcasting
• Techpacks

Education

Bachelor OF Fine Arts Fashion Major
Jan 2001 - Dec 2004
4 YEAR FASHION DEGREE