About me

A natural storyteller, lover of words, creative thinker and sustainability messaging strategist, with 10+ years of experience ideating and executing copy and campaigns for brands of all shapes and sizes. By teaming great copy with great strategy I’m here to help you find your voice and tell your story to the right people, in the right way. My niche is helping brands create and communicate their social and environmental stories in a way that’s credible, transparent and free of greenwash. I've previously worked with Greenpeace, NatWest, Dash Water, Surfers Against Sewage, Hitachi and The Forestry Commission to name a few.

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Work history

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Creative Copywriter + Messaging StrategistFreelance
Nov 2023Bristol, United KingdomFreelance
As a freelance creative thinker and sustainability messaging strategist, I have worked with both agencies and brands, including global sustainability organisations, national charities and small disruptive brands. From crafting transparent sustainability narratives and writing well-researched copy, to creating playful and creative campaigns, I’m currently on hand to help businesses with creative copywriting and messaging strategy support.
Copy + Messaging StrategistEnviral
Jan 2019 - Nov 2023Bristol, United KingdomFull Time
As the first employee I helped Enviral grow to a 20+ person agency with an impressive client roster. I’ve been instrumental in strategising, ideating and executing global sustainability campaigns for a huge number of brands including Greenpeace, NatWest, C40 Cities and Karma Cola. As an expert in sustainability comms, I’ve helped brands of all sizes credibly and transparently communicate their social and environmental purpose through creative copywriting, national campaigns and clear strategy.