Emma Lyon

Emma Lyon

Senior Marketing ManagerLondon, United Kingdom
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Matt Willey
Shimmy Ahmed
Seyna Van Der Linden
Emma Lyon

Emma Lyon

Senior Marketing ManagerLondon, United Kingdom
Projects
  • Glamour X SHISEID: No-nonsense Beauty Quiz
    Glamour X SHISEID: No-nonsense Beauty QuizGLAMOUR's Deputy Beauty Editor @elleturneruk and Activist/Model @emmabreschi join forces: one a beauty expert, the other, a rookie. What exactly does hyaluronic acid do? When would you use retinol? What's the best way to apply your skincare?
Work history
    Drunk Elephant Skincare logo
    Drunk Elephant Skincare logo
    Senior Marketing ManagerDrunk Elephant Skincare
    London, United KingdomFull Time
    - Deliver a brand strategy via 360 product launches. - Drive customer recruitment via sampling, starter kits, retailer partnerships. - Grow awareness with UK customer via expanded distribution and memorable trade animations. - Develop UK as a leading market in EMEA as Drunk Elephant launches across Europe.
    S
    S
    Marketing ManagerShiseido
     - London, United KingdomFull Time
    - Working across skincare, makeup to deliver a brand strategy via 360 product launches and seasonal campaigns across the UK across 10 retailers; Increasing growth by 20% in 2019. Shiseido was +7% in the UK in 2020 and +24% YTD in May 21 - Re-launching brand back to market in collaboration with global team in Tokyo with a target to be a Top 10 Skincare brand in 2024 following total brand deep dive with Global HQ in Tokyo in 2019 - Establishing a reposition of Shiseido in the UK as an skincare authority in innovation with a UK only tagline roll-out across all touchpoints; Our Innovation, Our Research, Your Results. - Raising brand awareness from 38% aided awareness in 2019 to 45% aided awareness in 2021 with an ambition of 50% awareness in 2021. - Redefining the Shiseido counter experience with brand new VM execution in 2021 with Dalziel & Pow and launching a new gondola concept in Boots in AW20 - Managing 2 reports and leading the multiple teams on strategy and supporting on execution. Media & Partnerships - Driving traditional and digital advertising plan from print, OOH, VOD, digital and display activity to a 23 million reach in 2020 with 25.9 reach in 2021. - Managing 360 media partnerships with long-lead and short-lead titles; The Telegraph, Sunday Times Style and Stylist, Vogue, You Magazine, Glamour and Good House Keeping. - Support national sampling of new product launches through print tip-ons, boxes and media sampling such as Glamour Beauty Cub and Vogue Insiders. PR - Increasing EMV value to £10.1m in 2019m a +255.9% YOY - Conducting Media Audit with beauty editors for brand tracking, insights and opportunities to understand customer. - Supporting PR to co-manage the influencer strategy of medium and micro influencers as an ‘always on’ strategy with external agency Tribe and talent contracts.
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Skills
  • Promotions
  • Brand Management
  • Advertising
  • Brand Storytelling
  • Communication Strategies
  • Strategic Communications
  • Positioning
  • Experiental Marketing
  • Commercial Partnerships
  • Digital Marketing
Education
    London College of Fashion, UAL logo
    London College of Fashion, UAL logo
    Fashion Management (marketing PathwayLondon College of Fashion, UAL
     - London, United Kingdom
    Fashion Management (Marketing pathway)