Work history
Senior Marketing ManagerDrunk Elephant Skincare
London, United KingdomFull Time
- Deliver a brand strategy via 360 product launches.
- Drive customer recruitment via sampling, starter kits, retailer partnerships.
- Grow awareness with UK customer via expanded distribution and memorable trade animations.
- Develop UK as a leading market in EMEA as Drunk Elephant launches across Europe.
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Marketing ManagerShiseido
- London, United KingdomFull Time
- Working across skincare, makeup to deliver a brand strategy via 360 product launches and seasonal campaigns across the UK across 10 retailers; Increasing growth by 20% in 2019. Shiseido was +7% in the UK in 2020 and +24% YTD in May 21
- Re-launching brand back to market in collaboration with global team in Tokyo with a target to be a Top 10 Skincare brand in 2024 following total brand deep dive with Global HQ in Tokyo in 2019
- Establishing a reposition of Shiseido in the UK as an skincare authority in innovation with a UK only tagline roll-out across all touchpoints; Our Innovation, Our Research, Your Results.
- Raising brand awareness from 38% aided awareness in 2019 to 45% aided awareness in 2021 with an ambition of 50% awareness in 2021.
- Redefining the Shiseido counter experience with brand new VM execution in 2021 with Dalziel & Pow and launching a new gondola concept in Boots in AW20
- Managing 2 reports and leading the multiple teams on strategy and supporting on execution.
Media & Partnerships
- Driving traditional and digital advertising plan from print, OOH, VOD, digital and display activity to a 23 million reach in 2020 with 25.9 reach in 2021.
- Managing 360 media partnerships with long-lead and short-lead titles; The Telegraph, Sunday Times Style and Stylist, Vogue, You Magazine, Glamour and Good House Keeping.
- Support national sampling of new product launches through print tip-ons, boxes and media sampling such as Glamour Beauty Cub and Vogue Insiders.
PR
- Increasing EMV value to £10.1m in 2019m a +255.9% YOY
- Conducting Media Audit with beauty editors for brand tracking, insights and opportunities to understand customer.
- Supporting PR to co-manage the influencer strategy of medium and micro influencers as an ‘always on’ strategy with external agency Tribe and talent contracts.
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Skills
- Promotions
- Brand Management
- Advertising
- Brand Storytelling
- Communication Strategies
- Strategic Communications
- Positioning
- Experiental Marketing
- Commercial Partnerships
- Digital Marketing
Education
Fashion Management (marketing PathwayLondon College of Fashion, UAL
- London, United Kingdom
Fashion Management (Marketing pathway)