About me
Hey! I'm Emma 👋🏻 I’m a social media and digital marketing enthusiast. Here’s my story ⬇️
Home is Northern Ireland, however I consider myself a little Scouse after living and studying in Liverpool for three years. Now though, I'm a Northern Irish woman living in London, working as Digital Marketing Lead for HS1.
Some moments…
🎓 Graduated from LJMU with a 1st Class Honours Degree in Business and Public Relations, which included a 12 month industrial placement.
🐔I completed my industrial placement at Northern Ireland’s largest private sector business, Moy Park. Working within the HR and Comms team, I proactively assisted to drive company recruitment in the UK, US and Central Europe.
👑As a Miss World Northern Ireland finalist in 2016, I was fortunate to work on social media campaigns with incredible brands such as Dior, Beefeater and Tayto.
📦 From NI to the 'Big Smoke'. In hope to progress my career, I moved to London to begin my new role as Marketing Executive at central London's largest events venue, the QEII Centre, where I stayed for 2 years.
🤳Individually led, organised and managed social media campaigns that have organically increased reach to accounts and consumers.
✏️ Throughout the Covid-19 pandemic, I volunteered at DLUHC as a Specialist Correspondence Officer, writing comms for Senior Government Ministers in relation to Brexit, Covid19 and Building Remediation.
🚂 I currently manage digital marketing for HS1 and all stations along the HS1 route, including St Pancras International.
💌 want to get in touch? Message me on dot.com!
Projects
- St Pancras Christmas Tree 2022St. Pancras International Christmas Tree in partnership with The Prince’s Trust�My favourite Marketing moment of the year has launched� Inspired by the London skyline, the 33ft tree features familiar festive scenes in the windows, gifts from The Twelve Days of Christmas and of course Father Christmas flying over the city �� Since launching the response has been incredible, featuring in Wallpaper, Londonist, Time Out and there’s been amazing response on social media too �
Work history
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Digital Marketing LeadHS1 Ltd.
London, United KingdomFull Time
Planning, implementing, and monitoring content across company website (B2C and B2B) and four station websites - St Pancras International, Ashford International, Ebbsfleet International and Stratford International (B2C). Including pro-active content planning.
• Planning, implementing, and monitoring content across St. Pancras International’s social media.
• Planning, creating, and monitoring e-newsletters campaigns (CTR as high as 60%)
• Strategically manage the digital marketing budget and allocate spend throughout the year.
• Managing the digital web agency and actively involved in SEO and Google Ad placements.
• Collaborating with station retailers, NRHS, train operators, event partners and other external businesses to develop content to support objectives.
• Produce weekly top line reports and monthly detailed reports.
• Produce campaign reports.
• Supporting in the creation of branded marketing assets including digital or print adverts.
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Marketing ExecutiveQEII Centre
- London, United KingdomFull Time
• Management of the QEII website including project managing a new brand company website (start to end process)
• Support and develop digital marketing campaigns
• Produce content for all social networking accounts and engage with followers
• Liaising with clients to manage PR & photography of their event
• Introduce and create content for company e-newsletters
• Design and produce content for 3 internal newsletters
• Acting as brand guardian, safeguarding the brand internally and externally
• Project manage & be present at trade shows and exhibitions including designing the stand & assets
• Project manage in house client events liaising with all relevant departments for the full 360 process
Skills
- Communication
- Social Media
- Reporting
- Teamworking
- IT
- Creativity
- Recruiment
- Digital Marketing
- Corporate Communication
- Microsoft Office
Education
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Business and Public RelationsLiverpool John Moores University
- Liverpool, United Kingdom