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I am a successful marketeer with experience conducting traditional and digital campaigns. I have managed social networks and digital content for a number of high profile brands, successfully achieving and exceeding targets. I am an intuitive, proactive and creative worker who excels under pressure, seeking the opportunity to put my artistic ingenuity to use within an esteemed creative company. My passion for the arts supported by my experience in marketing departments across the country would enable me to bring fresh ideas and a new creative approach to any company. I have a strong track record in devising exciting content and experience implementing strategies to attract both national and international audiences. I am young, brimming with ideas and seeking employment in an inspiring environment.
I am the sole marketing employee at London Film Academy. I devise, oversee all marketing campaigns, media planning and owned channels to achieve increase in ROI and maximise global, national and local reach. I write and execute LFA’s Marketing & Communication strategies (tradition and digital), and manage marketing budgets, audience segmentation, tactics and key messaging to ensure KPIs are met and targets are delivered. I project managed the re-design of the website, due to be launched in June 2015, managing external designers and a CSM manager to deliver the project on time, to budget. I have re-written brand and tone guidelines to increase accessibility and create a cohesive voice across all messaging. I ensure that all content produced and promotional activity developed meets these standards and requirements. I work with existing and new partners to develop exciting events for the Academy’s filmmakers to improve the club’s offering to attract new members and advocates. Social media marketing plays a key role in engaging these audiences. I work with external partners to forge new relationships, gaining reciprocal marketing to promote the Academy to new audiences and increase campaign reach. This includes working with international film festivals, local clubs, key influencers (bloggers, critics, tutors) and other schools to promote campaigns, offers, events, masterclasses and workshops. I use digital analytics procedures to track messaging. This ensures marketing communications are continually improved and tailored to meet best practice standards and segmentation requirements. I implemented a new e-CRM system to assist with strategic, dynamic e-marketing alongside which I've developed a data content strategy for customer acquisition and retention. I manage a marketing intern, ensuring there is ample suitable work set. I manage international agents to promote the Academy’s courses overseas.
I managed the social media platforms, ensuring messages were engaging, timely and persuasive. I set up Tate Liverpool’s Instagram and Vine accounts to increase audience engagement. Using Facebook Insights and Google and Twitter Analytics I compiled analysis reports on the digital traffic to Tate Liverpool pages, monitoring page activity to assess where improvements could be made in future campaigns. I assisted in the writing and implementation of marketing plans and strategies, writing media and design briefs and booking suitable media – both traditional and digital - to support campaigns. I wrote, uploaded and updated content for Tate publications, the website and external contacts, clearing copyright permissions where necessary. I co-ordinated the distribution of marketing material, liaising with partners to share messaging where appropriate. I managed e-marketing campaigns using Silverpop, tracking open-rate and clickthroughs against KPIs to optimise e-marketing campaigns. I was the budget holder for the Media and Audiences Department.
I wrote, designed and distributed e-marketing and print for exhibitions. I regularly updated the gallery’s web content, photographing events and exhibitions to illustrate listings. I responded to all e-mail and telephone enquiries. I maintained databases for gallery contacts including: private view lists, schools and tourism groups, memberships and media contacts. I conducted visitor research and recorded the data, compiling analysis reports for review meetings. I archived media and press coverage in both electronic and hard copy, creating press packs for review meetings.
Digital Marketing Diploma
Certificate in Journalism
Art and Design Foundation
GCSE's and A-Levels