About me

I’m Emma Philo and I am a Franco-British content writer/strategist and eCommerce consultant based in Paris, France. I have been freelancing for over 7 years in content, having written texts in English and French for companies such as the Calzedonia Group (Calzedonia, Intimissimi, Tezenis), and Vivienne Westwood. I love fashion and luxury, so most of my experience is in those industries. However, I have turned my hand to writing for tech companies, digital agencies and for online travel magazines. I have 5 years of experience in eCommerce, having worked for brands, managing their eCommerce strategy in both France and the UK. I have worked for Tu Clothing at Sainsbury’s in the UK, and Les Petites…, NOTSHY and Playtex. I left to go full-time freelance in February 2023, and I would be delighted to discuss your upcoming projects with you!

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Projects

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  Modes GitaneAs part of my freelance work, I worked closely with the Canadian brand Gitane, exclusively available to retailers, to produce content for their emails promoting the launch of their new platform as well as emails to contact potential retailers.
• NOTSHYAs well as being Eshop Manager, I participated in the site rebuild, doing competitor research, offering UX-friendly recommendations and working alongside a new development agency and brand strategy agency to create a new visual and modern e-commerce platform for the Parisian cashmere brand.
• She Is RebelI was in charge of The Rebel Times, the She Is Rebel blog for a year and a half before the site revamp. I also managed the pop-up store in Paris (visual merchandising and interns) and participated in the most recent photoshoot, helping source creatives.

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Work history

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UK + International Eshop ManagerDim Brands International
Feb 202192500 Rueil-Malmaison, FranceFull Time
- Ensure collection assortment is consistent with the country(ies) of delivery and the initial E-shop collection - Ensure the update of the product catalog - Define a consistent pricing policy in line with the mix marketing and the Europricing policy - Ensure the optimization of website & mobile content (images, texts, product photos and descriptions) to improve the conversion via an effective, relevant and SEO friendly content in consultation with the Acquisition and SEO teams - Define and implement the online marketing plan (merchandising, promotions ...) in line with the global E-commerce marketing plan - Work continuously on the web merchandizing to improve UX and Sales - Adapt Brand content pages - Manage email campaigns (web agency brief, targeting, routing and analysis of campaigns) - Define, set up and analyze A / B tests to improve user experience, loyalty and conversion rate - Contribute to the evolution of the e-commerce platform, implement corrective actions and define new functionalities to help our growth, the acquisition of new customers and the loyalty of our existing customers - Implementation and monitoring of KPIs, follow-up of P & L - Manage the logistics provider for international shipping
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Freelance fashion editorShe Is Rebel
Jan 2018Zürich, SwitzerlandFreelance
Freelance fashion editor for the Rebel Times, part of the She Is Rebel online store. I write pieces on a regular basis on fashion and self-development. My articles have received recognition from Shopify and Glamour UK fashion editor Charlie Teather.

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Skills

• Copywriting
• Fashion Writing
• Fashion Assistant
• Fluent French
• Fluent English
• Basic Photoshop

Education

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Master Fashion StudiesInternational Success Institute
Sep 2018Paris, France
MA in Fashion Business and Management
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Short Course in Fashion JournalismConde Nast College of Fashion & Design
Sep 2019 - Sep 2019London, United Kingdom

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