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Emma Pugsley

Email Marketer | Designer | Art Director

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  • LevelSenior
  • LocationLondon, United Kingdom
  • AvailabilityLocked Pro Plan feature
  • ProfessionsEmail Designer - Freelance Creative - Freelance Art Director

Projects

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Do you really want to delete project Email Design - printed.com?

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Do you really want to delete project Email Marketing - London South Bank University?

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Do you really want to delete project Email Marketing - What Car??

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Do you really want to delete project Email Marketing - Wrap.me?

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Do you really want to delete project Web Design - Tod?

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Do you really want to delete project Web Design - Citroen?

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Do you really want to delete project Web Design - Lux Hotel Bookings?

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Do you really want to delete project Print Design - CBRE?

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Do you really want to delete project Brochure Design - Tod?

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Do you really want to delete project Packaging Design - Cadbury?

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Do you really want to delete project Packaging Design - J. Lindeberg?

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About me

I’m a freelance designer and marketer with expertise in email campaign creation. I work with new and existing businesses to create, refine or reform email marketing. Using a data-driven strategy, I combine email marketing with social and display advertising to grow brand loyalty and online presence. My ultimate aim is to bridge the gap between design and marketing to offer a fusion service which seamlessly blends the best of both disciplines. Through my business, Emmantics, I have successfully planned, designed, built and sent email strategies for B2B and B2C clients such as WhatCar, Citroen and London South Bank University. I’m available for freelance work through Emmantics (www.emmantics.com) or as part of Triple Shot—an on-demand creative team (www.wearetripleshot.com).

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Skills

  • Email
  • Design
  • Art Diection
  • Strategy
  • Branding
  • Graphics
  • Adobe Create Suite
  • Html/css
  • Leadership
  • Project Manaement

Work history

Currently

Email marketer, designer, art director

Emmantics

Jul 2014
  • London, United Kingdom
  • Freelance
  • I fuse inspired design with data-driven marketing strategy through my company, Emmantics. I offer print and digital marketing, strategy and art direction, combining the best of design and marketing teams in one professional. WhatCar - 16% email conversion increase - 18% average click-through rate - <1% unsubscribe rate decrease - 3 minute increase in page dwell time Go Response - Data growth by 16% - On site conversions grew from 0% to 4% - CTR increased from 4% to 12% - Cost of send decreased from £1.20 to £0.90 London South Bank University - Implementation and management of an email platform that is responsible for 250K+ communications per day and incorporates multiple faculties and users - Data base growth to include alumni and staff - Introduction of personalised/dynamic content to allow for triggered and appropriate messaging Imperial London Hotels Strategy and implementation to introduce email marketing to the business. To make this a success I began customer segmentation to allow personalised and appropriate messaging This segmentation is now used on-site and off-site to maximise the guests’ experience. - The data set has grown by 100% in 3 months - Unsubscribes have decreased from 5% to <1% - Cost per send is less than £0.01 - CTR has increased month-on-month to 4%

2014

Senior Digital Designer

printed.com

Aug 2011 - Jul 2014
  • London, United Kingdom
  • Full Time
  • I defined and delivered the creative vision of printed.com. Key achievements include developing the email strategy, designing the interface for an online photographic printing tool and art direction for product photoshoots.

2011

Designer

CTech Media Services

Jan 2011 - Aug 2011
  • Watford, United Kingdom
  • Full Time

Education

2009

BSc Applied Multimedia

Qantm University

Jan 2007 - Nov 2009
  • Sydney, Australia

Awards

2016

Voom Business Award

Virgin StartUp

2013

Best use of digital in retail

Digital Impact Awards