I’m a freelance designer and marketer with expertise in email campaign creation.
I work with new and existing businesses to create, refine or reform email marketing. Using a data-driven strategy, I combine email marketing with social and display advertising to grow brand loyalty and online presence. My ultimate aim is to bridge the gap between design and marketing to offer a fusion service which seamlessly blends the best of both disciplines.
Through my business, Emmantics, I have successfully planned, designed, built and sent email strategies for B2B and B2C clients such as WhatCar, Citroen and London South Bank University.
I’m available for freelance work through Emmantics (www.emmantics.com) or as part of Triple Shot—an on-demand creative team (www.wearetripleshot.com).
Work history
Email marketer, designer, art director
London, United KingdomFreelance
I fuse inspired design with data-driven marketing strategy through my company, Emmantics. I offer print and digital marketing, strategy and art direction, combining the best of design and marketing teams in one professional.
WhatCar
- 16% email conversion increase
- 18% average click-through rate
- <1% unsubscribe rate decrease
- 3 minute increase in page dwell time
Go Response
- Data growth by 16%
- On site conversions grew from 0% to 4%
- CTR increased from 4% to 12%
- Cost of send decreased from £1.20 to £0.90
London South Bank University
- Implementation and management of an email platform that is responsible for 250K+ communications per day and incorporates multiple faculties and users
- Data base growth to include alumni and staff
- Introduction of personalised/dynamic content to allow for triggered and appropriate messaging
Imperial London Hotels
Strategy and implementation to introduce email marketing to the business. To make this a success I began customer segmentation to allow personalised and appropriate messaging
This segmentation is now used on-site and off-site to maximise the guests’ experience.
- The data set has grown by 100% in 3 months
- Unsubscribes have decreased from 5% to <1%
- Cost per send is less than £0.01
- CTR has increased month-on-month to 4%
Senior Digital Designer
- London, United KingdomFull Time
I defined and delivered the creative vision of printed.com. Key achievements include developing the email strategy, designing the interface for an online photographic printing tool and art direction for product photoshoots.
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Skills
- Design
- Art Diection
- Strategy
- Branding
- Graphics
- Adobe Create Suite
- Html/css
- Leadership
- Project Manaement
Education
BSc Applied Multimedia
- Sydney, Australia
Awards
Voom Business AwardVirgin StartUp
Best use of digital in retail