An experienced producer with over 14 years’ experience working with luxury brands across all areas of the business to deliver high-end creative projects and live events and achieve brand-driven strategic goals. A strong negotiator and communicator who possesses an innate open and collaborative working style, with the ability to effectively align key stakeholders in a fast-paced and highly creative environment. Demonstrates motivation and loyalty to confidently work independently and in a team.
Projects
- Makeup Trends presentation and networking experienceA bi-annual presentation and networking experience for beauty press and industry professionals to share the upcoming season's makeup trends in line with global Fashion Week trends. Event management in collaboration with MAC Cosmetics PR team, venue selection, event production, catering selection, lighting and sound management.
Work history
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Freelance Events Producer & Project ManagerEmma Raymond-Koch Ltd
London, United KingdomFreelance
Delivering exceptional high touch events for luxury brands, with an earth kind and sustainable approach.
Dior Press Dinner for launch of The Fabulous World of Dior, Oct – Nov 2022 – My Beautiful City
- Produced a VIP dinner for 120 guests at Kensington Palace to celebrate the launch of The Fabulous World of Dior at Harrods. Project included intricate interior and exterior lighting design, tablescape setup, supplier management; lead project and client liaison.
Adobe Executive Forum, Jul – Oct 2022 – Adobe
- Led the event conceptualisation and production for a 3 day event attracting an elite group of 60 Adobe guests. Project involved creative main presentation space and gala dinner design and setup, activities bringing the Adobe brand to life in creative ways, high touch moments. Event feedback: ‘The most valuable executive event I have attended in my career’ – Adobe VP.
Adobe Executive events programme & brand identity creation (virtual), Oct 2019 – Jul 2021 – Adobe
- Project management of new programme brand identity creation involving collaboration between live artists, Adobe Studio team and Adobe Executive Marketing. Delivery of a series of virtual ‘in conversation’ events with integration of still and animated brand identity graphics.
Bloomberg x Vanity Fair Climate Exchange, Sep – Dec 2019 – Shiraz Creative
- Project management for annual Bloomberg x Vanity Fair Climate Exchange Summit and VIP dinner, taking initial brief from concept through to design. Event not delivered due to political circumstances.
POAN new collection launch event, Sep 2019 – My Beautiful City
- Production and logistics for spaghetti western style live shoot to celebrate Fall 19 collection launch outside the POAN store on Soho Square involving public space closures, live animal licenses and set production.
Oppo at London Design Festival, Sep 2019 – My Beautiful City
- Production and logistics for new product showcase at the London Design Festival to include collaboration between brand and designers to bring concept to life, production and delivery on time and to budget.
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Retail Marketing & Events ManagerMAC Cosmetics
- London, United KingdomFull Time
Development and delivery of a strategic programme of consumer inspired activity, to reinforce M·A·C’s pillars of brand equity through a series of engaging and memorable consumer moments.
- Responsible for event production and logistics management for all high-level events encompassing large scale store openings, fashion parties and press junkets for between 5 and 500 attendees.
- Sourced and managed the most efficient suppliers in the industry to ensure event execution was second to none and delivered to budget and deadline.
- Built, nurtured and maintained excellent relationships with M·A·C’s Retail Partners, planning a strategic calendar of activity to support new product launches, drive consumer engagement and generate sales.
- Developed bespoke retailer marketing calendars and leveraged marketing opportunities across Product, Digital / Social, CRM, Events and Visual Merchandising, such as the exclusive M·A·C Director of makeup artistry exclusive palette which sold out on Selfridges.com.
- Produced detailed post-event analyses to evaluate impact and ensure an effective ROI, whilst successfully managing an annual budget of £1.2M.
- Example of work: Launch of M·A·C Carnaby – lead the full 360 planning and execution delivered by a team of over 50 from London, New York and Toronto involving London bus advertising, a takeover of Carnaby street for a Brazilian street party festival and M·A·C UK’s first Instagram Live, gaining a reach of 39K likes.
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Skills
- Detail Orientated
- Negotiation
- Innovative Thinker
- Commitment
- Creative Storytelling
- Agile
- Event Management
- Events Production
- Coaching
- Data Analysis
Education
FDA Specialist Makeup Design (Editorial)University of The Arts London (UAL)
- London, United Kingdom
Distinction
Foundation Diploma Art and DesignUniversity of The Arts London (UAL)
- London, United Kingdom
Merit
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