About me
I care about tech for good and have spent the last 9 years driving the marketing behind ambitious scale-ups that are changing the game.
I have worn many hats across marketing, growth, creative, and sales strategy, leading teams to generate multi-million-pound new business pipelines and building marketing-sales processes from the ground up.
Most of my work has stretched across B2B, agency, tech, and startups. I am a data-driven marketing professional with experience across performance marketing, ABM, PR, digital, partnerships, creative and multi-touch campaigns, and building a brand language that cuts through the noise.
I’m an advocate for closing the gender gap. Currently, my focus is empowering more women to join the tech workforce with Code First Girls. We have taught over 200,000 women how to code for free, but we want to go further. Our aim is to provide one million opportunities for women to learn to code and participate in the industry in the next five years, becoming the world’s first EdTech unicorn dedicated to women.
Projects
- EventsLEEDS CREATIVES Leeds Creatives was an afternoon of presentations concerning the arts, theatre, musical education and culinary innovation, alongside a buffet provided by The Real Junk Food Project and music by LSR DJs. Completely free of charge, this event is organised for students’ inspiration; celebrating the ever-expanding culture of Leeds and students’ participation in its growth. LEEDS TALKING After the success of Leeds Creatives, Leeds Talking aimed to inspire those who envisage their
- Living into My BodyAt a time when it’s still very difficult for non-white and non-male members of that community to have a voice, the need for those spaces to be inclusive of people from ALL backgrounds is greater than ever. In their ideal form these spaces should allow us the freedom to feel uncensored and the comfort to be who we want to be. When they cease to exist or are poorly managed it can have a devastating effect on a community. This exhibition of print, video, canvas, textiles, performance art and spo
- Empowering Tech to Stay HumanI am currently responsible for the entire end-to-end content creation process for StateZero, whilst simultaneously consulting startups who come through our accelerator on their content and marketing strategy. By generating successful campaigns such as, ‘Humanity in Tech’, paired with a smart budgeting strategy, I have recently grown our social media following by 520% and generated over 10,000+ views to our website in six months. https://medium.com/statezero-labs/humanity-in-tech-escaping-the-do
Projects credited in
- LSR AwardsInvitation and projection design for the Leeds Student Radio Awards at Outlaw's Yacht Club, Leeds. I was asked to create these pieces in the style of my personal collage experiments, and that night won the Best Show Branding award for work on the Neck Dancing Society with my collective, Beefy Squarms. Scissors and Vogue, November 2016.
Work history
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Marketing ManagerStateZero Labs
Leeds, United KingdomFull Time
Heading up the marketing team for StateZero Labs, the world’s first blockchain lab for startups.
Head of content, responsible for brand voice and overseeing the creation of written and multimedia content across six social platforms using CRM platform Hubspot.
Responsible for social budgeting, having increased following by 520% in the last six months.
Created company website, generating over 10,000+ views through inbound marketing strategy including creative thought-leadership content.
Established key partnerships with corporates and national universities resulting in over £1000 sponsorship.
Liaised with external PR enabling 26 articles including The Observer, Wired, The Guardian and Sifted.
You can find current examples of my written work here: (https://medium.com/@emma_christina_rice)
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Marketing ExecutiveAlpine Marketing
- London, United KingdomFull Time
Reporting directly to the Managing Director, I was solely responsible for executing all inbound marketing, digital marketing solutions and international PR in the competitive field of luxury real estate.
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Skills
- Wordpress
- Event Organisation
- Marketing
- Marketing Strategy
- Social Media Marketing
- Copywriting
- Email Marketing
- Brand Management
- Content and Media Writing
- SEO
Education
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Double Major in Art History and English LiteratureLeeds University
- Leeds, United Kingdom
First Class Honours (1:1): BA English Literature and History of Art
Dissertation: 13,000 word deconstruction of perceptions of gender in Nigeria. Winner of the 2016 Lionel Cliffe Prize. Published in Leeds African Studies Bulletin 78.
Awards
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Lionel Cliffe PrizeLionel Cliffe Prize
Winner of the 2016 Lionel Cliffe Prize. Dissertation published: https://lucas.leeds.ac.uk/article/re-thinking-the-calabash-emma-christina-rice/