An agile and versatile writer who has the itch to tell stories. With experience spanning across luxury retail, health & beauty, charity and fitness & wellbeing industry sectors, I am meticulous with my craft and thrive on creating content that helps brands reach tangible business results. Fluent in a variety of writing styles such as website copy, sales copy and PR, I am highly adaptable and excel in project management.
Work history
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Freelance WriterSCAN Group
London, United KingdomFreelance
o Commissioned monthly to write advertorials that showcase brand Scandinavia and its offerings.
o Planning and conducting interviews with a range of Swedish entrepreneurs, like men’s underwear brand CDLP and minimalist stationary brand Pretty Paper – interviewing in Swedish and writing in English.
o Liaising directly with clients to seek final approval and brief in required assets.
CopywriterSteve Edge Design
- London, United KingdomFull Time
o Crafting innovative long and short form copy for a variety of clients, within industries such as construction, legal, luxury retail, as well as an environmental charity.
o Contributing to the overall creative process of the team, responding to given briefs while demonstrating the ability to work autonomously and remotely.
o Producing work for a wide range of projects, from crafting brand identities with brand name and tagline concepts, to composing OOH and paid-for online advertising texts and website copy.
o Writing marketing material including sales brochures for a new student accommodation provider, as well as flyers to advertise the opening of the show suite for a new development of flats.
o Adapting tone of voice that reflects each brand’s unique identity, to attract and convert the relevant audience.
o Creating in-house content for the agency portfolio, drafting expert-led articles for the company blog and defining talking points for presentations and speeches held by the agency founder.
o Introducing structure through the monthly social planner, briefing designers to create accompanying artwork for each channel and ensuring optimised scheduling with Hootsuite.
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Skills
- Content Writing
- Copywriting
- Editorial Copy
- Advertorials
- Digital Content
- Content Management
- Interviewing
- Blog Articles
- CMS Management
- Proofreading
Education
B
B
CopywritingBerghs School of Communication
- London, United Kingdom
o Online intensive course for juniors already working in the creative industry, exploring all aspects of the copywriting role.
o Answering weekly briefs, alone and in groups, with scoring based on lecturer and peer assessment.
o Developing campaign concepts for various brands and platforms, identifying unique product selling points and taking ideas from brief to finished copy. Adapting language and writing strategies to the relevant target audience as well as conducting and analysing research.
o Participating in workshops and discussions over Skype with other class members and lecturers.