Work history
C
C
Associate Director, StrategyClear
- London, United KingdomFull Time
Support the transformation of leading global organisations, including Google, Western Union (B2B and B2C), GSK, Mars. Collaborate with clients as part of a cross-functional team to define how to change in order to grow, design and deliver solutions to market and gain the support necessary for success.
• Projects include: segmentation, opportunity identification and prioritisation, proposition development, client service design, innovation, positioning, go-to-market activation, change narrative development, leadership and internal engagement, capabilities training
• Consult with clients to define the challenge, objectives and suitable project approach
• End-to-end project engagement. Use insight to develop direction and strategies for change, work through implications (operational and brand), support the set up of delivery work streams
• Work with clients and partners to implement change. Including, the design and delivery of new sales approaches, collateral and training to deliver new propositions to market
• Significant focus on internal and external engagement. Help clients gain leadership support, motivate and equip employees and secure the buy-in of regulators, partners and customers
• Partner with quant and qual teams to scope research approaches and extract relevant insight (primary and secondary sources). Run senior interviews, workshops and innovation sprints
• Lead the writing of proposals, collaborate with team members to pitch and sell projects, farm existing relationships and spot market opportunities
• Support writing the corporate business strategy, including targeting and outreach planning
• Support marketing and business development by authoring thought pieces and networking
Skills
- Advertising
- Marketing PR
- Design
- Brand Alignment
- Brand Analysis
- Brand Agency
- Brand Creative Strategy
- Brand Communication Planning