About me
I have more than five years of professional social media experience, mainly in the fashion and lifestyle space. I have held positions at Berlinger Jewelry, The Mayfair Group, and Gem & Company. I have worked alongside brands such as Erewhon, Prada Beauty, YSL Beauty, Mugler, Revolve, Farfetch, and many more brands in the influencer space.
Work history
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Head of Marketing and Social MediaBerlinger Jewelry
- Los Angeles, United StatesFull Time
Managed and oversaw all day-to-day marketing and social media activities at all touchpoints. Composed and
managed all content and strategy for email marketing, SEO, and influencer relations. Created and edited all front- facing imagrey for digital ads, social media, and the website.
Planned, modeled, executed, edited, and posted all social media content across TikTok, Instagram, YouTube, and Pinterest. Grew social following by over 100K and account reach increased by 50M over my 8 months, with several viral posts reaching millions of new users. Worked alongside the CEO when planning company-wide business strategy.
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Social Media ManagerThe Mayfair Group
- Los Angeles, United StatesPart Time
Education
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MarketingArizona State University
- Phoenix, United States
Barrett The Honors College, Arizona State University— Business Marketing & Communication
W.P. Carey Business School: Bachelor’s Degree in Marketing & Communication Honors Dean’s List: 3.7 Unweighted GPA
Honors Thesis: “Best Practices in Building Brand Awareness through Social Media Marketing Campaigns” 60 page+ Senior Thesis focused on innovative marketing campaigns and brand differentiation.