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Marketing professional for over 8 years with extensive international experience, working in Europe, North America, Latin America, Africa, Middle East, and Asia Pacific. I am experienced in all aspects of product management, brand management, strategic management, project development/execution, sales and event management at both international and country levels. Experienced at working in rapidly growing and complex business areas, where no two days are the same, including pharmaceuticals, healthcare, and fashion retail. I have a passion for brand marketing and the new medias in which to communicate with consumers, with experience and interest in digital marketing, creative communications, social media, design and web broadcast. My creativity, business experience and enthusiasm enable me to make logical structured decisions with original ideas. As an outgoing, people focused individual, the majority of my work experience to date has been in positions where building relationships with customers and colleagues has been paramount. Specialties: international marketing and business, strategic management/planning, digital marketing/strategy/communications, project management, PR, sales, finance, market analytics, advanced presentation/communication skills, flexibility and multitasking, training and employee development.
• Member of the senior international management team, reporting directly to the Executive Vice President of Pharmaceuticals. Responsible for the companies largest product range parenteral nutrition; >500€ million portfolio of innovative products and services. Speaking partner to international consumer groups. • Managing a team of international product managers, as well as cross-functional project teams including finance, supply chain, production, medical, regulatory, marketing intelligence and communications. • Develop and execute the strategic marketing plan for all ELAMA countries and identify business opportunities to develop the portfolio, services and brand presence in individual countries. • Drove the development of digital marketing throughout the organization, leading to adoption of digital strategies across all portfolios and integration into the corporate marketing strategy. • Identify and support development of new products and prepare international product launches including registration, production, supply, marketing and financial predictions. • Experienced presenter in a variety of settings and topics; to a mixture of audiences, including board members.
• Project management. Perform in depth market analysis to support key projects. • Regularly present portfolio results and project status to management. Interpret sales results and market dynamics, making recommendations to management for the production and modification of marketing activities.
• Handle day-to-day enquiries from the countries within ELAMA on the marketing of the parenteral nutrition portfolio; provide product training to new country product managers. • Consolidate and analyze the country quarterly financial predictions. Produce monthly sales reports relating to all products within the portfolio. • Develop international support materials in line with the marketing plan, producing agency briefing documents. Prepare/present biannual marketing meetings to disseminate the marketing plan.
• Develop/implement the marketing strategy for the UK. Deliver training and produce promotional campaigns to support key messages; working closely with the Regional Sales Managers to monitor implementation and acceptance. Support price development strategies, launch plans, and evaluate sales. Attend customer events to maintain an up-to-date understanding of the market.