Emma Todd

Business Director

Level
Senior
Location
London, United Kingdom
Availability
Locked Pro Plan feature
Professions
-

Projects credited in

Skills

  • Business Development
  • Client Services
  • Marketing
  • Account Management
  • Project Management
  • Communications
  • Relationship Management

People I’ve worked with

Companies I’ve worked with

  • Leo Burnett

    Leo Burnett

    • Advertising
  • Google

    Google

    • Technology
  • We Are Social

    We Are Social

    • Advertising

Work history

Currently

Creative Business Partner

Google

Jun 2018
  • London, United Kingdom
  • Freelance
  • The ZOO strategically and creatively partners with Google’s top clients and their agencies to deliver MACHINE Sprints: Google workshops which use Google products to maximise creative impact and ultimately increase platform spend. · Lead on Financial & Services, and CPG sectors, working with Google Sales teams to identify and grow pipeline of brands with highest sprint potential, leading to cumulative incremental revenue of £5mn+ post sprint delivery. · Casting and leadership of ZOO sprint team, and relationship development with senior clients on brand side, to prep, develop and refine sprints based on brand’s specific comms challenge and objectives, to ensure successful outcome through incremental platform spend (via GMP, YouTube, Assistant, Daydream or AR Core). · Oversight of 25 sprints to meet target (attendance at 10), with average satisfaction score of 9.2 across brand and creative/media agencies.

2017

Business Director

We Are Social

Oct 2014 - Dec 2017
  • London, United Kingdom
  • Full Time
  • Led and grew YouTube account over 3 years from social only scope to full service lead agency achieving £2mn revenue per year, top 3 billing account in agency. · Managed, developed and mentored direct Client Services team of 8 across YouTube, HSBC and Heineken, to achieve £3.6mn revenue vs target of £3mn. · Developed full service YouTube ‘Made For You’ brand campaign - achieved 3.2mn views of launch video, 5.6mn organic views of YouTubers’ videos and 2.5mn fan interactions. · Supported Head of Client Services in development of Client Services team through organisation of pitch and presentation training, and quarterly offsites focused on team mentoring and knowledge sharing.

2014

Account Director

Leo Burnett

Apr 2011 - Jun 2014
  • London, United Kingdom
  • Full Time
  • Global brand agency lead on Max Factor, responsible for ensuring client satisfaction and project delivery against annual £5mn retainer. · Managed production of social content toolkit/playbook to 30+ markets covering video tutorials, make-up artist content, YouTube guidelines and content, as well as quarterly content / conversation calendars across Facebook and Twitter. · Successfully launched new Max Factor global website and online make-up application tool as part of masterbrand relaunch. Led strategic development, and content conception and production to populate website and make-up diagnostic tool.

Education

2000

BA(Hons) Business Studies with Marketing

Coventry University

Oct 1996 - Jun 2000
  • Coventry, United Kingdom
  • 1st class honours

Awards

2017

Client Relationship Pioneer: BIMA 100 2017

BIMA

2012

Leo Burnett Employee of the Year

Leo Burnett