About me
I am fascinated by the influential premise of digital technology and throughout the early stages of my career I have grasped every opportunity to develop my practical skillset. I am motivated by the prospect of working within an environment where I have the ability to work within a team to come together to make an impact.I strive to build of the foundations that I have set in place for myself and I hope to contribute to projects within a creative and inspiring environment.
Work history
Digital Marketing AssistantRoyal College of Obstetrics and Gynaecology
London, United KingdomFull Time
• Social media reporting: Responsible for collating analytics from falcon and social media platforms to produce a monthly social media report.
• Social media copy: Write and schedule social media copy to promote the College’s events, resources and respond to any queries
• Post-campaign analysis: Produce engaging reports to provide insight into the success of recent campaigns
• Production of marketing collateral: Utilize the Adobe Suite to create flyers, programs and social media banners for relevant projects
• Email marketing: Using Dotmailer to write copy for emails and deliver effective email marketing campaigns for promotion of events, courses and general member communications.
• E-newsletter creation: Work with departments across the College to create engaging newsletters for our membership categories
• Paid social media campaigns: Create and implement strategic social media campaigns to optimize paid search within budget using Facebook Business Manager
• Customer engagement: I regularly attend RCOG conferences where I actively ask delegates to participate in video interviews and take photographs to use as future content.
• Content creation: Create and edit both new and existing RCOG marketing collateral using Adobe InDesign, Photoshop and Premiere Pro.
• Campaign management: Plan marketing campaigns, create content for the campaigns and ensure that deadlines are hit in order to maximize profits.
• Magazine production: Work with external journalists and coordinate with internal departments to plan, create and review the quarterly membership magazine.
• Brand messaging: Ensure there is consistent branding across all marketing and communications.
• Customer experience: Manage all marketing enquirers and deliver excellent customer care.
• Data management: Responsible for extracting data from the College’s CRM and updating contact lists in Dotmailer every month.
• Google Analytics: Currently studying the Google Analytics Individual Qualification
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Social Media StrategistKaneh
- London, United KingdomFreelance
• Social media management: I am responsible for planning all social media to ensure growth of the social media accounts
• Content creation: I liaise with the company director to create quality content for social media accounts
• Blog writing: I am responsible for writing all blog posts on the Kaneh website to attract more people to the website
• Attend events: I attend events on behalf on the brand, and network with others to help spread the brand message.
• Business plan: I worked with the founders to create an engaging business plan to put forward to potential investors
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Skills
- Marketing
- Branding
- Social Media Marketing
- Report Writing
- Video Editing
- Strategy
- Content Creatiion
- Marketing Collateral
- E-marketing Campaigns
- Email Communications
Education
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First Class BA (Hons) Film, Television and Digital ProductionRoyal Holloway, University of London
- United Kingdom
• Film Production: Throughout my time at Royal Holloway, I have been able to develop my camera skills, and learn about various exciting editing software’s. At the beginning of 2017 I undertook a project which involved producing a documentary concerning a health and fitness blogger who overcame an eating disorder and is now striving to raise awareness about mental health.
• Managing Budgets: Keeping track of outgoings for a production is an essential part of creating successful content. In my first year at Royal Holloway I was a producer for two collaborative productions whereby we had a very limited budget. I learnt how to source necessary props at reasonable prices, whilst allowing room within the budget to provide refreshments to the crew and actors on set.
• Presenting to groups: I have had to pitch a documentary to a panel of producers from BBC, Channel 4 and Vice. Several weeks later, I went on to pitch a drama idea to a panel of commissioners from the BBC. These experiences have played a vital role in developing my confidence in selling an idea to commissioners.
• Writing Reports: In my final year I completed a media research project which examined the effectiveness of the BBC’S content and promotional strategies amongst university students. Conducting 15 in-depth interviews with a variety of undergraduate students, I inquired about how often students were engaging with the BBC, and if the living habits of a student had any impact on their relationship with the BBC.
• Content Creation: My final digital project concerned eating disorders. I created ‘Recover You’; an interactive documentary that aims to inform people about eating disorders and provides information about how and why to seek help. In order to ensure I was creating an ethical and well-researched project, I collaborated with mental health professionals to produce short interview-style videos to embed within the digital project.