I am a creative with over 10 years of experience spanning traditional advertising, digital media, graphic design, video editing, art direction and UI/UX. I am passionate about providing innovative ideas for brands. I have launched and worked on different campaigns for brands in different sectors from alcoholic beverage, non-alcoholic beverage, financial institutions, telecomms, lifestyle brands and much more. In 2016, I launched a startup advertising and design agency called Evoke in which through our three years span we have won over clients such Coca-cola, Fanta, Fanta Zero, Sprite, 5 Alive, Total, IHS and many more.
I lead the creative team and brand development for the business and brands we work on. Alongside this, I develop unique and creative brand identities, unique UI and UX for online and digital products. Key achievements I led a team of creatives in winning the Coca-Cola portfolio account. Designed the brand identity and developed brand strategy for a leading insurance firm in Africa “Leadway Insurance” and also launched its affiliate brand in Côte d’Ivoire. Led the Evoke team in developing creative internal campaigns and brand strategies for brands like Total and IHS, growing their internal business product and service exponentially.
At DDB I Ied a diverse team of writers and art directors enabling departmental growth. I also liaised with the DDB and Omnicom Media Group team on key projects and pitches. Key achievements Won the Young Lion Creative Awards in Nigeria and represented Nigeria in the finals at the Lions Cannes Festival (2013 and 2015). Received press mention as “One of the DDB Global Creatives to look out for” (2015). Successfully launched the Martell Brand portfolio into the Nigerian market as the lead creative where I developed the brand with exciting and refreshing campaigns. Worked on the Pan-African master-brand campaigns for MTN which was deployed around Africa. I was part of the creative team who won the pitch for the Guinness account for the Agency, we worked closely with the London team (Adam & Eve DDB) on this Project. Won different awards for DDB including Laif Awards, Dubai Lynx and Cristal Awards for brand clients such as MTN, Martell, Money Gram, Diamond Bank, Absolut.
Worked closely with the Creative Director to execute creative campaigns and brand strategy for brands and businesses. Key achievements Won new business for the agency which included Etisalat, Skye Bank, Money Gram. Won awards for the Agency.
I worked at 1Music a TV network to execute creative design and ideas for the TV station. Key achievements Created and launched the 1Music brand, developed channel idents, channel montages, and the general channel look and feel. My work led to the TV network wining the “new and most innovative channel” in Nigeria in the year 2011.
I was a graphic designer within a creative team to execute campaigns for clients.