Emmanuel Penalba
Available

Emmanuel Penalba

Content Writer, Content Manager and Marketing SpecialistLondon, United Kingdom
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Emmanuel Penalba
Available

Emmanuel Penalba

Content Writer, Content Manager and Marketing SpecialistLondon, United Kingdom
Projects
  • Partner Help Centre
    Partner Help CentreWe identified a need to create a stand-alone platform for partners, providing them with educational content to help them at all stages of their Treatwell lifecycle. This project involved commissioning and creating over 50 different B2B articles, covering a range of educational and business topics, writing, proofreading and editing each article.
Work history
    Treatwell logo
    Treatwell logo
    Partner Marketing Content ManagerTreatwell
     - London, United KingdomFull Time
    Managing a team of 12 content copywriters writing in 4 languages across 5 countries. Managing content calendar and aligning our deliverables with product releases, B2C campaigns and key seasonal dates. Lead a global content overhaul and restructure project to improve UX and site conversion in 5 markets, setting the tone of voice and content best practice, with a 6% increase in conversion on our highest performing venue pages. Created and managed B2B Help Centre, writing over 40 articles, measuring user engagement using google analytics. Created B2B educational video content for the help centre and B2C social media content for Facebook and Instagram.
    Treatwell logo
    Treatwell logo
    Content CopywriterTreatwell
     - London, United KingdomFull Time
    Created web based content for B2B and B2C. Editing and optimising existing venue content to improve SEO and increase site conversion. Working closely with the marketing, SEO, PPC, design and CRM teams to create fun, engaging copy across multiple channels.
Skills
  • Writing
  • Copy
  • Copwriting
  • Market Strategy
  • Marketing
  • UX
  • Content
  • Content Strategies
Education
    U
    U
    BA in Creative WritingUniversity of Bradford
     - Bradford, United Kingdom
    I studied a broad range of topics and themes, ranging from literary devices to sociological theories. My final year dissertation explored the similarities between Latin American magical realism and European children’s literature in creating and reinforcing values and constructs in their respective cultures.