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Develop and implement innovative media campaigns for Expedia brand and co-branded campaigns. Lead meetings with partners offering creative recommendations and consultative approach to maximize exposure. Responsible of content strategy and management of Expedia EMEA social channels. Mentor a team of 7 internal community managers & agencies. Structure internal framework, create new processes for social media, brand marketing, advertising brief and share best practices. Achievements: Launched >20 activities in 2015 and won awards. Coordinated video creation: cinemagraphs, aerial drone videos, making-of Developed partnerships with bloggers: events, editorial, rewards.
Developed communication strategy to increase the presence of the cosmetics brand across digital marketing channels. Defined and scheduled content for social channels and created new reporting tools.
Organised PR events for the launch of Bottega Veneta’s first fragrance in Milan, NY, Tokyo. Managed the digital strategy to generate buzz: beauty & fashion blogger event, created a Digital Media Room with exclusive content. Produced press and digital launch material and mentored 20 PR Managers. Media exposure: WWD, Vogue, Harper’s Bazaar, W Magazine, Elle, Financial Times, vogue.com, style.com, latimes.com, Elleuk.com, Perez Hilton, The Cut, Refinery 29, Disney Roller Girl.
public relations public affairs
BUSINESS MARKETING PR
Rising talent of the future https://www.marketingsociety.com/tags/ones-watch
In France, best customer service on social media channels By Qualiweb http://www.qualiweb.com/index.php?option=com_content&view=article&id=169&Itemid=40
#VanGogh2015 Twitter campaign by Global Academy of Digital Marketing