About me
Digital Project Manager with a proven track record responsible delivering smaller to larger projects with client focused results.
Coming from an in-house background in fashion working with both e-commerce and marketing projects using a wide-ranging skill-set in strategy, analytics, budgeting and reporting.
Developing and delivering projects focusing around websites, digital processing, video content, digital campaigns, payment solutions and innovative technical solutions.
Projects credited in
- Resort'16What do you get when you cut a thick, techno-treated, Japanese-milled crepe that you found in Paris into a navy coat—and then trim the collar and sleeves with Peruvian-inspired fringing? "I call it my Poldark coat," said Henry Holland today, "and I've really got to stop doing that." If you've already seen the show—a period potboiler from the BBC that had half of Britain swooning over Aidan Turner's torso when it aired here recently—then you'll know just what he means. If not, you can find out when it premieres on PBS this month. The point, though, is that when you mix your ingredients as willfully as Holland does, you never quite know what will come out of the oven. Holland's main flavors here were the aforementioned Peru, he said, and "Cali skater girls." That seasoning came through loud and clear when the fringing edged denim or sliders. Also when it was used for tassels at the midsection of a great little vest/skirt in that same crepe that was melded by buttons and cut to flash pops of lime Lycra below. Peruvian-ish stripes were jumbled and then rendered in flashes of fluoro in a highly Holland-aise pulsating jacquard, served up in iterations of cutesy, kooky, and party-party. Aztec-looking zigzags were distilled into Bridget Riley-like migraine graphics. Broderie anglaise prettified a faux roughly woven, shrunken hoodie based on a Stüssy knockoff the designer bought in Tijuana when he was 12. It was paired with a matching '70s sports-short hemmed mini. Especially effective were the scrunchily volumized Mean Machine florals on pressed printed leather, which came in two punchy colorways on boob tubes, bikers, and backpacks. It sounds loco, but it worked.
- Menswear, Season 0012
- LILY ALLEN EYEWEAR SUMMER 20155
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Work history
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Digital Project ManagerSelf Employed
London, United KingdomFreelance
• Develop solid project scope documents depending on client’s budgets, time and expectations.
• Managing and maintaining production as well as communicating status and risks with team.
• Manage client relationship from pitch to launch and point of contact.
• Managing third party vendors.
• Analytics and reporting.
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E-commerce ManagerParka London
- London, United KingdomFull Time
• Introducing and implementing an online strategy – based on their re-launched website – driving sales through customer acquisition, retention and CRM.
• End-to-end E-commerce management - content production, point of sale, warehouse distribution, email marketing and customer services.
• Responsible for product launches - ensuring data and content is accurate, on brand and delivered to schedule.
• Management of online marketing- Affiliate marketing and email marketing.
• Regular financial reporting - working closely with the CEO to produce annual forecasting for e-commerce and marketing.
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Skills
- Eccomerce
- Digital
- Social Media
- Marketing
- Data Analytics
- Strategy
- Budgeting
- Content
- Project Management
- Scoping
Education
BALondon College of Fashion, UAL
London, United Kingdom
BA (HONS) Fashion: Design Technology. 2008 – 2011, London College of Fashion, University of the Arts.
Awards
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F
Digital CoalitionFashion Future Awards, British Fashion Council
Digital Coalition, House of Holland X Metail, Fashion Future Awards, 2015 British Fashion Council