Digital Project Manager with a proven track record responsible delivering smaller to larger projects with client focused results. Coming from an in-house background in fashion working with both e-commerce and marketing projects using a wide-ranging skill-set in strategy, analytics, budgeting and reporting. Developing and delivering projects focusing around websites, digital processing, video content, digital campaigns, payment solutions and innovative technical solutions.
• Develop solid project scope documents depending on client’s budgets, time and expectations. • Managing and maintaining production as well as communicating status and risks with team. • Manage client relationship from pitch to launch and point of contact. • Managing third party vendors. • Analytics and reporting.
• Introducing and implementing an online strategy – based on their re-launched website – driving sales through customer acquisition, retention and CRM. • End-to-end E-commerce management - content production, point of sale, warehouse distribution, email marketing and customer services. • Responsible for product launches - ensuring data and content is accurate, on brand and delivered to schedule. • Management of online marketing- Affiliate marketing and email marketing. • Regular financial reporting - working closely with the CEO to produce annual forecasting for e-commerce and marketing.
• Established and managed the brands online marketing - Affiliate program, Google Ad Words, PPC, retargeting, display and social media driving traffic to the website. • Built important partnerships and negotiated deals with key affiliates - Lyst, Graziashop, Farfetch and style.com to drive additional web sales. • Sourcing and managing new digital opportunities - Partnered with Metail, POWAtag, PULSAR to ensure the brand remains cutting edge of digital advances. • Oversaw production of printed and digital campaigns - Covering concept, budgeting, casting and distribution.
BA (HONS) Fashion: Design Technology. 2008 – 2011, London College of Fashion, University of the Arts.
Digital Coalition, House of Holland X Metail, Fashion Future Awards, 2015 British Fashion Council