About me

As a multifaceted producer, creative leader, and brand consultant, I bring innovative concepts to life, driving impactful brand collaborations and productions. My work spans fashion, sports, culture, well-being, and the arts, where I forge global connections and curate top talent. By blending contemporary creative disciplines with cultural expressions, purpose and ecological insights, I strive to create compelling brand experiences, content, and meaningful partnerships. Worked in-house and independently as a consultant for global brands in Mexico, The Netherlands, USA, and Switzerland, overseeing +50 countries in Europe, Asia and America. She also designed D&I -led initiatives for Adidas, UN, P&G, Facebook, Ahol Group, Philips, among others. #integratedmarketing #globalbrands #brandexperience #creative #purpose #brandmastery #globalproducer #fractionalcmo

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Projects

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  Woven Futures by Soo.naWoven Futures is a visionary project by Soo.na. It intertwines indigenous arts, high fashion, and sports with pressing social issues, bridging the gap between ancestral cultures and AI: https://www.en-id.com/wovenfuturesbysoona
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  Adidas - Brand Activations Planning DirectorDriving the creation and mapping of brand first - consumer centric campaigns strategies. Leading top performing product launches & activations plans such as Run for the Oceans, Ivy Park, Yeezy, Olympic Games, Formotion Adidas Women, Confirmed, Adiclub, Sustainable Stan Smith, Impossible is Nothing.
• ReebokDigital Content Production, Global Content, Women's Sportswear

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Work history

FounderNativas
Feb 2024EuropePart Time
Through Nativa-s.com we are uniting the diaspora of the greatest Latin and Native American women, through a community and online editorial platform, intrinsically woven to the top global creative community.
Global Producer & Brand ConsultancyEnid Brun
Jul 2023SwitzerlandFreelance
I specialize in brand management and orchestrating creative teams across the globe, ensuring synergy in brand communications, global content creation, and innovative partnerships. As producer, I guarantee seamless project execution and process management for conscious, brand-driven narratives.

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Skills

• Creativie Thinking
• Cross-border and Cross-functional Collaboration
• International Consumer Markets
• Brand Activation
• Content Creatiion
• Marketing Communications
• Womenswear
• Fashion Design
• International Relations
• Creative Leadership

Education

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Executive Leadership ProgrammeTHNK: School Of Creative Leadership
Dec 2017Amsterdam, Netherlands
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Postgraduate Diploma in Digital MarketingDigital Marketing Institute
Jul 2017Amsterdam, Netherlands

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