Innovative Fashion Art Director and Creative with experience in digital fashion and luxury.
Proven ability to merge fashion, technology and digital innovation, driving transformation in content creation and enhancing productivity within the fashion industry, keeping up with emerging trends and digital platforms.
I worked at Burberry as a 3D Content Innovation Creator, following a year of designing virtual clothes for ethical AI at Synthesis AI and engaging in various freelance projects, collaborating with Patrick Morgan, The Immersive Kind, HONEY, etc. while launching EElytra with a digital-only collection on DressX.
Beyond digital fashion, I've worked as an Art Director on projects with Halston, Emma Danelon, and more, and co-curated fashion and tech exhibitions. My work has been showcased internationally in events like Future Fashion (London, New York, Berlin and Decentraland, in collaboration with The Immersive Kind), Made to Expire (Central Saint Martin, in collaboration with IoDF), Non-Fungible Conference (Lisbon, in collaboration with xAIDrip), The Fible book 2021 (FIDA), Summer Digital Fashion Arts Exhibition (Miami, in collaboration with FIDA and Marangoni), and Metaverse Beauty Week.
Before diving into digital fashion, I honed my skills as an assistant fashion stylist for music videos, fashion editorials, and campaigns. I also gained valuable experience as an assistant costume illustrator on major movies and TV series.
This diverse experience has equipped me with a diverse skillset, encompassing art direction, content creation, 3D design, illustration, and a deep understanding of AI technologies in both the fashion and film industries.
Projects
- EElytra - Coleoptera, Everyone needs an ArmourColeoptera, Everyone needs an Armour My collection "Coleoptera, everyone needs an armour" is inspired by Coleoptera and insects that have natural armours to protect themselves. I’ve always been fascinated by these wonderful creatures…those shapes, those colours and those armours!! Elytra are the hardened forewings of Coleoptera, basically their armour. This is my first digital collection and it’s a celebration of these creatures who inspired the name of my brand: EElytra. Collection availabl
- After Life in the MetaverseCould we be commemorated in a digital art form in the Metaverse? That would be our last fantasy to honour our life with art (like the mausoleums). Our avatar with the use of an AI trained on our cookies, our recorded voice and behaviour inside the metaverse would be able to survive us. Would there be a Purgatory to wait while the AI processes if we could go to our “Paradise” or to “Hell”?
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Work history
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Fashion Art Director & CreativeEnza Rotolo
London, United KingdomFreelance
• Art directed artworks and animations for Halston, collaborating with Patrick Morgan.
• Co-curated physical AI and 3D exhibitions with The Immersive Kind.
• Art directed creative visuals for Emma Danelon’s song “DGF”.
• Created 3D fashion designs with HONEY, for Hypewear by ABOUT YOU.
• Developed EElytra, launching a digital-only collection on DressX in January 2022.
• Consulting about fashion and technology.
• Image retouching and colour corrections for websites.
• Creation of mood board, print designs and womenswear illustrations for Arcobaleno Design.
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Skills
- 3D
- Fashion Design
- Costume Design
- Adobe
- Illustration
- Zbrush
- Keyshot
- Augmented Reality
- Art Direction
- Styling