• Currently in London, I am looking for a job as PR Influencer, Creative or Brand Content.
• Former PR in the fashion industry in Paris, I am a brand consultant with a strong fashion, food, lifestyle and urban background. I bring my expertise on street culture to help fashion and sportswear brands to ensure a credible connection with urban market players in order to target new consumers.
• I founded my own media "REAL TV" with the aim of bringing to light creative people not highlighted by the media, through raw content, photos, podcasts and interviews in order to change the traditional approach of the new leader of our generation.
Link : https://www.instagram.com/my.realtv/
Youth & GEN-Z I Food I Agency Culture I Hip-Hop & Lifestyle I Influencer & Talents Marketing I Strategy contents I Negotiations I Public relations I Music & Fashion Industry I Advertising campaign I Producer & Creative Content I Organization & Managing I Events
Projects
- [SiR - RESPECT & HONESTY]SiR’s philosophy is based on one thing only : showing and getting respect. _______________________________ Thanks @inglewoodsir @topdawgent @dangerookipawaa @jennifer.arfi @shaneylouaki _______________________________ Editing by @enzocosy Filmed by loic_nfm & @yonah2x7 � @kop3to @osainvichi @enzocosy ⚡@inglewoodsir � @kie_______
Work history
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FounderMY REAL TV
Paris, FranceFull Time
Link : https://www.instagram.com/my.realtv/
► REAL TV puts aesthetics at the centre of reality, a total immersion in underground culture. The concept advocates spontaneity, raw reality, while highlighting the lifestyle and people of the street culture. We decided to create this media by us and for us.
► To give a voice to legitimate people. People who are not necessarily put forward, creators and pillars of the urban movement.
A multitude of windows with the only watchword: REAL.
PR & Influencer ManagerPuma
- Paris, FranceFull Time
► Managing Brand Content operations, I am at the origin of more than 50 influencers partnerships developed thanks to my network of talent managers.
► Responsible for the relations and negotiations between Puma and urban artists : more than 20 artists of the French music scene were dressed in Puma during their album promotions.
► Strategies for digital campaigns, I was in charge of negotiating prices with influencers managers.
► Campaign reporting and data collection every month, I collected more than 700 publications
(posts & stories) of Puma branded talent through TikTok video and Instagram lifestyle content.
► In charge of orders and product shipments for influencers I Head hunter for the new talents of tomorrow to propose always innovative content.
More:
►https://www.youtube.com/watch?v=91TQA0f9rOQ
►https://www.instagram.com/p/CEZ7WQ5Icm4/
►https://www.tiktok.com/@lenagrs_/video/6850120509582101766?source=h5_t&sender_device=pc&sender_web_id=6825894786273199621&is_from_webapp=1
+ Show more
Skills
- Adobe Premiere Pro
- Video Editing
- Lifestyle
- Fashion Lifestyle
- Talent Management
- Contract Negotiation
- Budget Negotiation
- Creative Approach
- Music
- Artistic Direction
Education
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Digital CommunicationECS (European Communication School)
- Paris, France
MASTER 2
Understanding all the dimensions of digital in its relationship with communication, defining strategies for digital media, brand content, developing brand visibility, increasing community involvement in social media, measuring the effectiveness of digital communication campaigns and actions.
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Information and Communication SciencesUniversité Saint-Denis - Vincennes (Paris 8)
- Paris, France
Bachelor Degree
Multidisciplinary approach (semiology, sociology, economics, etc.) of communication and media, articulating theoretical knowledge (readings, concepts...), analyses (related to the media field...) and practical applications (workshops in press, radio, video, Web, games...).
Having taken the "Audiovisual Creations" option, I have a career path that aims to support and train in the practice and discovery of the challenges of scriptwriting for the cultural industry: series, reality TV, talk shows, board games, online games, documentaries and web documentaries, animation.