Dynamic and innovative Designer with a creative passion for turning ordinary concepts into extraordinary visual experiences. Proficient in delivering conceptually-led, strategically-driven, and beautifully crafted designs across various platforms, from digital to print and OOH. Skilled in Art/Creative Direction, Conceptualisation, Advertising and Creative Design, with a proven track record of leading teams to achieve compelling creative outcomes
Work history
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Designer - Team LeadJames Barclay
- London, United Kingdom
Designer - Team Lead
| June 2018 - Dec 2022
Led a cross-functional design team through the conceptualisation and execution of creative projects, resulting in a 53% increase in overall creative productivity.
Managed a team of 3 designers and coordinated with other departments to align project goals.
Directed the production of video and visual content, significantly enhancing audience engagement by 60%.
Implemented innovative visual strategies and multimedia elements that captured audience attention and drove higher interaction rates.
Designed print materials and OOH advertising assets, including brochures, posters, and billboards, which contributed to a 35% increase in customer acquisition. Focused on clear, impactful layouts and messaging to strengthen brand presence and client loyalty.
Created custom illustrations and artwork to support storytelling and brand campaigns, achieving a 30% rise in social media engagement.
Developed original art that resonated with audiences and supported marketing objectives.
Skills
- Art Directon
- Art
- Creative Advertising
- Leadership