Work history
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Head of EditorialCULTED
London, United Kingdom
• Managed a team of eight across Editorial, Social, and Video
• Built, implemented and taught Fashion Week Strategies, Social Media
strategy, and overarching Editorial Guidelines, Strategy, Franchises, and Series
• Introduced a new POV/TOV for all platforms across both Organic Editorial and
Advertorial
• Produced analytical reports on success and learnings for all platforms
• Grew website engagement by 370%, TikTok followers by 200,000, and
Instagram by 50,000 followers in three months
• Reported to Founder with new clients and exclusive content derived from an
extensive media background and contact book
EditorHYPEBEAST
- London, United KingdomFull Time
• Grew U.K. and EU presence and audience by implementing Editorial Guidelines and Strategies
• Introduced three Editorial Franchises
• Worked collaboratively with Sales and Creative teams on a global scale
• Managed UK Editorial Team
• Hypebeast's key Europe representative for PRs, Communications, Editorial
Partnerships, and Fashion Weeks
• Creative Direction of Editorial, Photoshoots, Concepts, and Features
+ Show more
Skills
- Digital Journalism
- Fashion Journalism
- Feature Articles
- News
- Social Media Management
- Editorial Photography
- Fashion Photography
- Adobe Editing
- Content Editing
- Ad Copywriting
Education
K
K
BA Journalism (Hons)Kingston University
- Kingston upon Thames, United Kingdom
Awarded 2:1 BA Hons degree in Journalism: First in Fashion based on features, social media and photography.
Awarded Kingston University Journalism BA Hons Feature Writer of the Year 2018 for fashion features (exploring the generations within streetwear), and news features (Angie Bowie and DJ Monki interviews).