About me

Eric Down is a London based menswear style director, shoot producer and journalist with extensive experience producing and styling main fashion, covers, celebrity portfolios as well as still life fashion, grooming and watch editorials. A multi-disciplinary creative and visual story teller, Eric’s skill set incorporates in-depth experience in all aspects of shoot production, from ideation, pitching, location scouting, to casting, talent negotiation and art direction. Formerly Style Director at Men’s Health UK, Eric’s work has featured in international editions of Men’s Health, (including Italy, Spain, Portugal, Germany, Australia, South Africa, Croatia and China) communicating with a global audience of men. A two-time nominee for ‘Best Stylist’ at the Fashion Monitor Awards, his styling work has also featured in Harper's Bazaar UK, Schön, and The Times Weekend. Eric collaborates regularly with a talented network of photographers and creatives styling talent from the worlds of music, sport and acting. Eric is available for styling work, as well as end-to-end menswear content production and writing commissions.

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Projects

• 12

  Tom Hiddleston'Loki' star Tom Hiddleston for Empire magazine, June 21 issue, in advance of the series release on Disney+.
• 1

  MoveCollaboration with English National Ballet dancer Rentaro Nakaaki and photographer Neil Gavin. Grooming by Kevin Luchmun. Styling, casting and art direction by me.
• 4

  RentaroA collaboration with English National Ballet dancer Rentaro Nakaaki and photographer Neil Gavin. Styling and Art Direction by Eric Down.
• 1

  ChocolatMain fashion editorial with photographer Philip Sinden featuring model Krysztof Szkudlarek.
• 5

  Fernando Cabral with Jon GorriganMain fashion editorial, casting, styling and production. Dream day with superstar Fernando Cabral and photographer Jon Gorrigan.
• 2

  New Covent Garden Flower MarketAs producer I negotiated access as the first publication to shoot main fashion editorial on location at The New Covent Garden Flower Market for a Spring Summer suiting editorial . Photographer Simon Lipman, model Brian Whitby.

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Work history

Style DirectorHearst Magazines UK
Apr 2008 - Mar 2020London, United KingdomFull Time
Style Director of Men's Health UK, where I had ownership for planning, producing and styling all fashion content for 11 issues per year, biannual sports luxe fashion supplement and annual watch supplement. Experience includes editorial planning, pitching of editorial plans, conceptualising and pitching visual treatments, engaging photographers and creative teams, casting models, celebrity talent sourcing/negotiation, location scouting and booking, prop sourcing and styling, set and prop build commissioning, art directing, budget management, liaising with syndication office, editing and final checks on all layouts. Had management of two direct reports. Worked closely with commercial department to nurture advertiser relationships, attract new business and manage advertiser editorial credits. My role was client facing and I represented the magazine at international fashion weeks, trade shows and press events.

Skills

• Styling
• Celebrity Stylist
• Styling Direction
• Styling Shoots
• Commercial Styling
• Art Direction
• Shoot Production
• Personal Styling
• Product Styling
• Journalism

Education

U
U
Batchelor of Arts with First Class Honours in Fashion JournalismUniversity of the Creative Arts Epsom
Sep 2003 - Jul 2006Epsom, United Kingdom

Awards

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P
Best Grooming Journalist 2011P&G Beauty & Grooming Awards