I am a multi-faceted creative generalist working in Toronto, Canada.
“If you don’t burn out at the end of each day, you’re a bum.”
― George Lois, Art Director
Despite George Lois’s harsh critique on work / life balance, I understand the sentiment. I live for the satisfaction of going to sleep exhausted after grinding super hard on my craft every day. The fulfillment that I generate persistently drives my momentum. George just knew what it took to drive his own success.
Im Eric. I am an award-winning, multi-faceted creative working in Toronto, Canada.
I am a big ideas guy with the ability to execute and deliver. I am a tactical storyteller with a child's curiosity and an immersive learning process, and I view the world with the spirit of an explorer. My process is grounded in research & pragmatism and I’m obsessed with the grid. My practice is inspired by architectural principles, future tech and functional beauty.
I build teams with an entrepreneurial approach, enabling blue sky creativity, ruthless experimentation, and empathetic growth — I deeply care for my teams and our success. We function like a race car engine, incrementally improving and optimizing, and most importantly, polishing.
I’ve worked with a ton of amazing and talented people across many agencies, studios, and freelance gigs. I love fresh work with ambitious people.
I specialize in Creative Direction, Creative Strategy, Art Direction, Graphic Design, Visual Art, Photography, Motion Graphics, Sound Design and Video Editing.
Currently working as the Creative Director @ Clearco.
Projects
- Jeep Renegade LifeTo launch the new Jeep Renegade, a millennial focused small SUV, we created a pre-launch social hub to showcase millennial targeted content curated by Jeep to showcase the "Renegade spirit" The content showcased artists, musicians, filmmakers, and designers. The goal was to deliver a platform that could easily handle a wide variety of content without losing focus on the core tone and Jeep's brand message. The answer was an aesthetically slick lifestyle platform that conveyed the
Work history
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Creative DirectorClearco
Toronto, CanadaFull Time
Leading an award winning in-house creative team at Clearco. We are the largest e-commerce investor in the world. Our mission is to empower founders around the world with the tools required to grow their business. We help founders write their stories by providing them with the capital, insights, and resources they need to accelerate their trajectory.
F
F
Art DirectorFreelance
Creative Generalist
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Skills
- Advertising
- Art Direction
- Art Photography
- Commercial Photography
- Retouching
- Banner Ad
- Design
- Interface Design
- Web Page Design
- Photoshop
- Lightroom
- Concept and Ideation
- Sound Imaging
Education
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U
ArchitectureUniversity of Toronto
- Toronto, Canada
H
H
Multimedia DesignHUMBER COLLEGE INSTITUTE OF TECHNOLOGY
- Toronto, Canada
Humber’s Multimedia Design and Development diploma program offers the opportunity to participate in an extensive multimedia education to build a range of interactive media production skills, including design, motion graphics, web coding, streaming, video and sound editing, graphics production and interactive design.