Erica Couto

Client Partner

London, United Kingdom
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About me

A creative, proactive, driven individual with strong inter-personal and social skills. I have successfully combined my studies with work and other commitments, proving to be responsible, highly self-motivated and capable of working under pressure. I enjoy the challenges of working in a fast-paced environment, am confident in achieving targets and thrive in a team-orientated atmosphere.

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  • Brand Partnerships
  • Adobe Photoshop
  • Youth Marketing
  • Adobe Indesign
  • Building Sponsorships
  • Budget Negotiation
  • Creative Pitches
  • Building Relationships
  • Visual Merchandising
  • Showroom Management

Companies I’ve worked with



    • Fashion and Textiles
  • GUAP Magazine

    GUAP Magazine

    • Publishing
  • The Lobby London

    The Lobby London

    • Marketing & PR
  • G

    GENZ. Creatives

    Work history


    Client Partner

    GUAP Magazine

    Jan 2018
    • London, United Kingdom
    • Freelance
    • Client Partner at NETWRK, a youth co-creation agency producing content and events for new media and print through multi-disciplinary collaborations between creatives, with an audience reach of 2 million 18-30 year olds. We provide opportunities for urban creative youth by collaborating to create content, events and experiences that generate authentic visibility and connections, spark conversation and make memorable impact within our culture. Responsible for building long-lasting, mutually beneficial relationships with external contacts and internal departments, brand partnerships and procuring sponsorships, providing support to clients through learning about and satisfying their needs, presenting and demonstrating the value of company products and services to prospective buyers through creating and pitching creative concepts, negotiating budgets and staying current on company offerings and industry trends.


    Jan 2018
    • London, United Kingdom
    • Freelance
    • Founder of creative talent agency GENZ. CREATIVES. A collective of Generation Z creatives. The youth. For us, by us. Management agency representing artistic, innovative youths all over the globe in music, fashion and the arts.


    PR Assistant

    The Lobby London

    May 2017 - Jun 2017
    • London, United Kingdom
    • Internship
    • • Packaging and preparing show invites. • Responsible for personally delivering over 1000 show invites. • Up keeping showroom standards. • First point of contact for fashion show guests at A-Cold-Wall, Liam Hodges, Edward Crutchley • Dealing with guest enquires • Assisting with pre-show/after-show prep of the space and venue.


    Team Leader


    May 2016 - Mar 2018
    • London, United Kingdom
    • Full Time
    • Team Leader responsibilities include running the team on the shop floor and delegating tasks to other team members whilst building individual relationship with team members, creating team rotas for following weeks, ensuring there is enough cover for the day and pulling cover where needed, handling sensitive situations with team members such as return to work forms, investigations and R.O.C’s, as well as supporting and liaising with Brand/Department Manager on the best ways to manage our team and department, and also supporting them with admin duties when needed. Analysing Sales Reports and Worst/Best/Zero Sellers lists to maximise department profit in line with store targets and identify any risk lines, claim backs, loss prevention etc. Managing the Jeans & Denim and Boutique Departments


    Visual Merchandiser

    Xplicit Menswear

    Jan 2014 - Jun 2014
    • Peterborough, United Kingdom
    • Freelance
    • Visual Merchandising shop window and displays ensuring they reflect the brand’s image Finding relevant local celebrities to help promote brand recognition across wider audience and surrounding areas. Offered Personal Styling services to customers regularly, listening to their needs and wants, then fulfilling these by creating outfits accordingly.



    BA(Hons) Fashion Marketing and Promotion

    University of Westminster

    Sep 2016 - Apr 2019
    • London, United Kingdom


    BTEC Level 3 Extended Diploma in Fashion and Clothing

    New College Stamford

    Sep 2013 - Jun 2015
    • Peterborough, United Kingdom


    Sep 2008 - Jun 2013
    • Peterborough, United Kingdom
    • 10 GCSE’s grade A* – C (including Maths and English)