Erica Laz
Available

Erica Laz

Art DirectorLondon, United Kingdom
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Pip Jamieson
Matt Willey
Oli Cole
Erica Laz
Available

Erica Laz

Art DirectorLondon, United Kingdom
About me
I’m a creative and driven individual who takes great pride and enthusiasm in my own work as well as those around me. My key strengths include great self-initiative and working as part of a team to develop ideas, while maintaining these qualities to meet deadlines. Having considerable experience in finding creative solutions to problems, and digital marketing application through a diverse work experience, I am eager to apply my skills to flourish in the creative industry.
Projects
  • TV License
    TV LicenseThis campaign won the client and the agency a Bronze in the DMA awards. 84% of under 35s who watch live TV, or a catch up on BBC iPlayer either don’t believe they need a license - or don’t see why they should pay for one, so we used banners to reference one of their favourite TV shows to remind them that they do need one.
  • LIVE: Ikea
    LIVE: IkeaUni mates are notoriously... a bit shit. So we repositioned Ikea's student range, as the mates that will always be there for you. This work went out across email, social and in-store.
  • United Nations Decade of Ocean Science
    United Nations Decade of Ocean ScienceVisuals made to inspire young socially aware adults that are deciding what career paths they want to pursue. Ocean science has a serious image problem at the moment, that is completely overshadowed by space exploration. But ocean science has so much to offer, and can enable adventures that are just as thrilling as space. These visuals challenge what people’s perception of ocean science is, and can be, to help the subject become one of excitement and intrigue that offer infinite opportunities fo
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Projects credited in
  • LIVE: Ikea
    LIVE: IkeaUni mates are notoriously... a bit shit. So we repositioned Ikea's student range, as the mates that will always be there for you. This work went out across email, social and in-store.
Work history
    mr.h London logo
    mr.h London logo
    Creativemr.h London
    London, United KingdomFull Time
    I've worked on digital, social media campaigns and shoots. Accounts i've worked on: Visit Pembrokeshire, Seren, Visit Norway, House of Kristensen
    V
    V
    Art DirectorVarious
     - London, United KingdomFreelance
    I have demonstrated high organisation, and proactivity within this occupation as a freelancer. All of my jobs were delivered on time, with a professional communication with the companies I worked with.
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Skills
  • Adobe Premiere/photoshop/indesign
  • Photography
  • Coordinating Events
  • Styling
  • Digital Marketing
  • Illustrating
  • Graphic Design
  • Ecommerce
  • Video/film Editing
  • Print
Education
    U
    U
    B.A Hons. IllustrationUniversity of Brighton
     - Brighton, United Kingdom
    In the course of my Illustrative studies, I made use of a range of media to create work in order to communicate concepts to an audience. My approach is collaborative using videography, print, collage, and photography. On site we had full use of all studio facilities to produce work, I had most frequent use of the computer suite and I am familiar with Adobe Photoshop, InDesign, and Premiere Pro at a professional level. My peers and I established student led projects such as the coordinating and marketing of our Degree Show in Hackney, London, as well as the publication of our Brighton Show 2016 catalogue. I've also had work displayed at the Blackmark Awards, Brighton 2015.
Awards
    DMA logo
    DMA logo
    Bronze Winner Digital Best PerformanceDMA
    A stunning 7,000+ sales tracked directly to the ads, creating an ROI of 14:1 for the TV License campaign.