Erica Laz
Available

Erica Laz

Art DirectorLondon, United Kingdom
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Craig de Gouveia
Katja Alissa Mueller
Joyce Enchill
Erica Laz
Available

Erica Laz

Art DirectorLondon, United Kingdom
About me
I’m a creative and driven individual who takes great pride and enthusiasm in my own work as well as those around me. My key strengths include great self-initiative and working as part of a team to develop ideas, while maintaining these qualities to meet deadlines. Having considerable experience in finding creative solutions to problems, and digital marketing application through a diverse work experience, I am eager to apply my skills to flourish in the creative industry.
Projects
  • United Nations Decade of Ocean Science
    United Nations Decade of Ocean ScienceVisuals made to inspire young socially aware adults that are deciding what career paths they want to pursue. Ocean science has a serious image problem at the moment, that is completely overshadowed by space exploration. But ocean science has so much to offer, and can enable adventures that are just as thrilling as space. These visuals challenge what people’s perception of ocean science is, and can be, to help the subject become one of excitement and intrigue that offer infinite opportunities fo
  • Rebecca magazine cover for Little White Lies
    Rebecca magazine cover for Little White LiesMy alternate Little White Lies cover and poster for the Netflix adaption of Daphne du Maurier’s novel Rebecca.
  • McQueen Creators
    McQueen CreatorsDuring the Covid 19 lockdown, Alexander McQueen asked their instagram community to sketch their Autumn/ Winter 2019 Rose dress, and later share our creation to be featured on billboards in London Piccadilly Circus, New York and Barcelona to thank the NHS and frontline workers around the world.
  • Chrome, Safari and Firefox walk into a bar.
    Chrome, Safari and Firefox walk into a bar.Nominated for a Chip Shop award in the Fake News and Corporate Identity category. https://www.chipshopawards.com/chip-shop-awards-2019/best-corporate-identity/here-for-you-not-your-data Firefox doesn’t profit from data surveillance. In a world where Chrome and Safari survey your data and are happy to use it against you, Firefox is the good guy.
  • Miista Campaign Shoot & Styling
    Miista Campaign Shoot & StylingOn set assistant styling for Miista SS 17 collection, used for promotional use on digital platforms.
  • Play - Personal Project
    Play - Personal ProjectA multimedia video responding to the subject area of lighting. In a representation to show how volatile lighting can be to the perception of the viewer, I manipulated each of the featured photographs with lighting; artificial and ever-changing in colour, curating a sequence of ambiguity. 
Projects credited in
  • LIVE: Ikea
    LIVE: IkeaUni mates are notoriously... a bit shit. So we repositioned Ikea's student range, as the mates that will always be there for you. This work went out across email, social and in-store.
Work history
    MRM McCANN logo
    MRM McCANN logo
    Art DirectorMRM McCANN
     - London, United KingdomInternship
    This placement was extended from 2 months to 6. My creative partner and I were given exclusive briefs, all of which went live. The concepts we presented to clients were always scamped up on Illustrator and InDesign, enabling me to design to an executional standard following the clients brand guidelines. It ultimately gave me the skill to make cohesive work in respect to the client’s brand tone. Accounts I’ve worked on: BP, British Land, Cisco, Direct Line, EasyJet, Subway
    ELVIS logo
    ELVIS logo
    Art DirectorELVIS
     - London, United KingdomInternship
    Designed clothing for Oreo, worked on a DOOH billboard for Ocean Outdoors, and participated on a client pitch for Heal’s that Elvis went on to win. Accounts I’ve worked on: Birds Eye, Corona, Green & Blacks, Oreo
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Skills
  • Adobe Premiere/photoshop/indesign
  • Photography
  • Coordinating Events
  • Styling
  • Digital Marketing
  • Illustrating
  • Graphic Design
  • Ecommerce
  • Video/film Editing
  • Print
Education
    U
    U
    B.A Hons. IllustrationUniversity of Brighton
     - Brighton, United Kingdom
    In the course of my Illustrative studies, I made use of a range of media to create work in order to communicate concepts to an audience. My approach is collaborative using videography, print, collage, and photography. On site we had full use of all studio facilities to produce work, I had most frequent use of the computer suite and I am familiar with Adobe Photoshop, InDesign, and Premiere Pro at a professional level. My peers and I established student led projects such as the coordinating and marketing of our Degree Show in Hackney, London, as well as the publication of our Brighton Show 2016 catalogue. I've also had work displayed at the Blackmark Awards, Brighton 2015.